MarTech Director: Strategy, Platform & Personalization

AutoNation; Fort Lauderdale (FL); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401k matching

Maternity benefits

Employee discounts

YouDecide discounts

Job summary

AutoNation in Fort Lauderdale, FL seeks a Sr. Manager, Marketing Technology to lead the strategy, architecture, and roadmap for the MarTech ecosystem that drives personalized customer experiences at scale.

You will mentor a small team of marketing technologists, partner with Tech, Data, and Marketing, and ensure platforms, integrations, and governance support growth, automation, and measurable adoption.

Qualifications

• 6+ years of experience in management of marketing technology, digital platforms, or related roles within complex enterprise environments.
• 2-5 years of leadership or team management experience.
• 2-3 years in automotive (OEM, large dealer group, ad agency, or data partner) preferred.
• Bachelor’s degree in Marketing, Business, Data Science, Computer Science, Information Systems, or related discipline.
• Proven ability to supervise, grow, and foster talent within a team.
• Demonstrated experience owning and managing MarTech platforms including CDP, DAM, marketing automation, personalization, analytics, or related capabilities.
• Able to define platform roadmaps and architectures that enable strategic use cases rather than optimizing individual tools in isolation.

Responsibilities

• Lead the product vision, architecture, and roadmap for the marketing technology ecosystem, ensuring platforms and integrations support current and future customer experience strategy.
• Manage and mentor a small team of marketing technologists and platform specialists.
• Prioritize overall MarTech initiatives for the team, balancing strategic intent, platform constraints, technical debt, and delivery capacity.
• Maintain a working knowledge of the marketing technology discipline, educating the team on updated and improved capabilities of both current partners and key vendors in the space.
• Oversee the team’s translation of product strategy and lifecycle priorities into required MarTech capabilities, ensuring the correct gaps, dependencies, and the sequencing of needs across the tech stack is reflected correctly.
• Partner with Technology and Data team leads to define scalable, secure, and compliant platform architecture, integrations and data flows.
• Develop and lead the process for evaluation and selection of MarTech vendors and platforms, including defining requirements, tradeoff analysis, and roadmap alignment.
• Establish governance, standards, and guardrails for MarTech usage to enable speed and consistency while managing risk and complexity.
• Define and track success metrics such as adoption, capability, utilization, and enablement of priority use cases.
• Communicate MarTech direction, constraints, and progress clearly to team leaders across Product Strategy, Marketing, Technology, and other senior stakeholders.

Skills

Leadership

People management

Strategic thinking

MarTech architecture

Vendor management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Data Science, Computer Science, Information Systems, or related discipline

Tools

CDP

DAM

Marketing automation

Personalization

Analytics

Job description

AutoNation in Fort Lauderdale, FL seeks a Sr. Manager, Marketing Technology to lead the strategy, architecture, and roadmap for the MarTech ecosystem that drives personalized customer experiences at scale.

You will mentor a small team of marketing technologists, partner with Tech, Data, and Marketing, and ensure platforms, integrations, and governance support growth, automation, and measurable adoption.