MarTech Strategy & Personalization Leader

Personalization Mall; New York, Northern (NY, KY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Job summary

1-800-Flowers.com, INC is seeking a Director, Marketing Technology to architect, scale, and optimize a comprehensive MarTech stack across brands. You will lead data-driven personalization, lifecycle marketing, and omnichannel engagement while partnering with executive teams to drive measurable growth.

The role demands a strong track record in marketing technology leadership, modernization initiatives, and building high-performing teams to deliver enterprise-wide digital transformation.

Qualifications

• 10+ years of leadership in MarTech and digital transformation.
• Proven ability to architect and scale marketing technology ecosystems.
• Experience with personalization and data-driven customer experiences.
• Experience leading enterprise-level roadmaps and cross-functional teams.

Responsibilities

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.

Skills

Leadership

Marketing technology

Personalization

Analytics

Stakeholder management

Cross-functional leadership

Data-driven decision making

ROI focus

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Experience Cloud

Tealium

Segment

mParticle

GA4

Snowflake

Job description

1-800-Flowers.com, INC is seeking a Director, Marketing Technology to architect, scale, and optimize a comprehensive MarTech stack across brands. You will lead data-driven personalization, lifecycle marketing, and omnichannel engagement while partnering with executive teams to drive measurable growth.

The role demands a strong track record in marketing technology leadership, modernization initiatives, and building high-performing teams to deliver enterprise-wide digital transformation.