Director of MarTech & Customer Personalization

1-800-Flowers.com; Jericho (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Job summary

1-800-Flowers.com is seeking a Director, Marketing Technology in Jericho, NY to architect and scale the MarTech stack powering acquisition, loyalty, and revenue growth.

The role leads a high-performing team and partners across Marketing, Product, Analytics, and Technology to drive data-driven, personalized customer journeys and measurable business impact. Salary range $140,000-$150,000 with comprehensive benefits.

Qualifications

• 10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
• Proven success leading MarTech organizations within digital-first retailers, consumer brands, marketplaces, or multi-brand enterprises.
• Demonstrated experience architecting and scaling modern marketing technology ecosystems.
• Strong background in personalization, customer lifecycle marketing, and data-driven customer experiences.
• Experience managing enterprise-level technology roadmaps and cross-functional teams.

Responsibilities

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
• Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
• Drive advanced audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
• Implement data-driven omnichannel customer journeys that increase engagement, retention, repeat purchase behavior, and customer lifetime value.
• Champion the adoption of AI and machine learning solutions across personalization, content generation, customer insights, and marketing optimization.
• Establish robust experimentation, attribution, measurement, and predictive analytics frameworks.
• Ensure reliable marketing data infrastructure, governance standards, and enterprise reporting capabilities.
• Oversee integration of MarTech systems with eCommerce platforms, mobile applications, data warehouses, retail systems, and third-party solutions.
• Partner with Technology and Data Engineering teams to ensure scalable architecture, API reliability, and platform performance.
• Drive vendor management, platform governance, training, and change management initiatives.
• Build, mentor, and lead a high-performing team of MarTech professionals, including product managers, marketing technologists, CRM experts, and platform administrators.
• Act as a trusted advisor to senior marketing and business leaders on technology strategy and innovation opportunities.
• Foster collaboration across Marketing, eCommerce, Media, Creative, Customer Experience, Analytics, and Technology organizations.

Skills

Leadership

Marketing Technology

Digital Transformation

CRM

Customer Engagement

Stakeholder Management

Data-driven Decisions

ROI Focus

Cross-functional Leadership

Team Mentoring

Tools

Salesforce Marketing Cloud

Braze

Iterable

Klaviyo

Adobe Experience Cloud

Tealium

Segment

mParticle

Amplitude

GA4

Snowflake

Job description

1-800-Flowers.com is seeking a Director, Marketing Technology in Jericho, NY to architect and scale the MarTech stack powering acquisition, loyalty, and revenue growth.

The role leads a high-performing team and partners across Marketing, Product, Analytics, and Technology to drive data-driven, personalized customer journeys and measurable business impact. Salary range $140,000-$150,000 with comprehensive benefits.