Marketing Technology Integration Lead

Alexander Technology Group; Cambridge (MA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Alexander Technology Group in Cambridge, MA is seeking an experienced MarTech Platform Lead to own the design, implementation, and optimization of a modern marketing technology stack powering personalized, omnichannel customer experiences.

This individual contributor role offers growth potential and the opportunity to shape the technology strategy for a newly established business from day one, collaborating with Marketing, IT, Digital, Data, and external vendors.

Qualifications

• 10+ years of IT, MarTech, or digital transformation experience.
• 6+ years implementing and integrating MarTech platforms.
• Hands-on experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Sitecore, or similar platforms
• Experience integrating enterprise data and analytics systems
• Strong understanding of CMS, CRM, marketing automation, and omnichannel marketing
• Experience working in regulated industries; life sciences experience is a plus

Responsibilities

• Lead end-to-end MarTech platform implementations
• Integrate CMS, CRM, marketing automation, and analytics platforms
• Drive personalization, content delivery, and customer journey orchestration
• Establish data governance, privacy, and consent management best practices
• Partner closely with Marketing, IT, Digital, Data, and external vendors to deliver scalable solutions

Skills

Omnichannel marketing

CMS/CRM knowledge

Data integration

Regulated industries experience

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Sitecore

Job description

Location: Cambridge, MA (Hybrid)

Compensation: $150K–$210K + Bonus

We're looking for an experienced MarTech Platform Lead to own the design, implementation, and optimization of a modern marketing technology stack that powers personalized, omnichannel customer experiences.

Responsibilities

• Lead end-to-end MarTech platform implementations
• Integrate CMS, CRM, marketing automation, and analytics platforms
• Drive personalization, content delivery, and customer journey orchestration
• Establish data governance, privacy, and consent management best practices
• Partner closely with Marketing, IT, Digital, Data, and external vendors to deliver scalable solutions

Qualifications

• 10+ years of IT, MarTech, or digital transformation experience
• 6+ years implementing and integrating MarTech platforms
• Hands‑on experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Sitecore, or similar platforms
• Experience integrating enterprise data and analytics systems
• Strong understanding of CMS, CRM, marketing automation, and omnichannel marketing
• Experience working in regulated industries; life sciences experience is a plus

This is an individual contributor role with significant growth potential, offering the opportunity to shape the technology strategy for a newly established business from day one.