MarTech Strategy Director: Data-Driven Growth

1-800-FLOWERS.COM, INC.; Jericho (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k)

Disability insurance

Job summary

1-800-FLOWERS.COM, INC. is seeking a Director of Marketing Technology to architect, scale, and optimize a transformative MarTech ecosystem.

This leader will drive customer acquisition, retention, loyalty, and revenue by aligning marketing tech with data, product, and analytics across brands. The role emphasizes data-driven personalization, omnichannel journeys, and AI-enabled decision-making, with a track record of building high-performing teams and delivering digital transformation initiatives

Qualifications

• The ideal candidate brings deep expertise in modern marketing technology platforms, customer data strategy, personalization, and omnichannel customer engagement.

Responsibilities

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
• Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
• Drive advanced audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
• Implement data-driven omnichannel customer journeys that increase engagement, retention, repeat purchase behavior, and customer lifetime value.
• Champion the adoption of AI and machine learning solutions across personalization, content generation, customer insights, and marketing optimization.
• Establish robust experimentation, attribution, measurement, and predictive analytics frameworks.
• Ensure reliable marketing data infrastructure, governance standards, and enterprise reporting capabilities.
• Oversee integration of MarTech systems with eCommerce platforms, mobile applications, data warehouses, retail systems, and third-party solutions.
• Partner with Technology and Data Engineering teams to ensure scalable architecture, API reliability, and platform performance.
• Drive vendor management, platform governance, training, and change management initiatives.
• Build, mentor, and lead a high-performing team of MarTech professionals, including product managers, marketing technologists, CRM experts, and platform administrators.

Job description

1-800-FLOWERS.COM, INC. is seeking a Director of Marketing Technology to architect, scale, and optimize a transformative MarTech ecosystem.

This leader will drive customer acquisition, retention, loyalty, and revenue by aligning marketing tech with data, product, and analytics across brands. The role emphasizes data-driven personalization, omnichannel journeys, and AI-enabled decision-making, with a track record of building high-performing teams and delivering digital transformation initiatives