MarTech Lead, Personalization & Digital Experience (Hybrid)

AARP; Washington (District of Columbia); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Company‑funded pension

Health, dental, and vision insurance

Paid time off

Job summary

AARP is seeking a Marketing Technology Manager to bridge Marketing and Technology, optimizing its MarTech ecosystem and data-driven digital experiences. You will partner with Marketing, Digital Experience, Data, and Technology teams to translate business needs into scalable tech solutions, with a focus on AEM and personalization capabilities.

Responsibilities include roadmap design, agile engagement leadership, and guiding vendors and internal teams through adoption, testing, and measurement to

Qualifications

• Bachelor's degree in Marketing, IT, CS, Business Administration, MIS, or related field; equivalent experience may be considered.
• 5+ years of experience in marketing technology, digital experience, or related initiatives.
• Advanced experience with Adobe Experience Manager (AEM) for enterprise digital experiences.
• Experience with personalization technologies and customer engagement platforms.
• Experience with enterprise data platforms like Palantir Foundry or Salesforce.

Responsibilities

• Manage technology projects and collaborate with cross-functional teams to allocate resources and track progress.
• Provide strategic guidance on the technology roadmap and implement improvements and new functionality in applications.
• Create product strategies and roadmaps based on understanding of technology stack, goals, and consumer needs; lead agile engagements.
• Serve as business liaison with technology and vendors; support end users through training and rollout activities.
• Advise on data accuracy and integration best practices across the enterprise.
• Translate business ideas into technical implementations using user stories and acceptance criteria.

Skills

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's degree

Tools

Adobe Experience Manager (AEM)

Palantir Foundry

Salesforce

Personalization technologies

Job description

AARP is seeking a Marketing Technology Manager to bridge Marketing and Technology, optimizing its MarTech ecosystem and data-driven digital experiences. You will partner with Marketing, Digital Experience, Data, and Technology teams to translate business needs into scalable tech solutions, with a focus on AEM and personalization capabilities.

Responsibilities include roadmap design, agile engagement leadership, and guiding vendors and internal teams through adoption, testing, and measurement to