Brand Marketing Lead, Personalization GTM

Freedom Living co.; Burr Ridge (IL); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement savings program

Paid vacation time

Paid company holidays

Employee discount

Job summary

1-800-FLOWERS.COM, INC is seeking a Brand Marketing Manager for the Personalization category. You will own the brand strategy, ensure customer-first narratives, and lead go-to-market plans across channels to deliver volume and forecast goals.

You will collaborate with Merchandising, Creative, and Marketing teams, translate insights into concrete actions, and drive performance-led campaigns with cross-functional influence. This role emphasizes stakeholder management and strategic storytelling.

Qualifications

• 7–10+ years in brand marketing or GTM leadership.
• Proven ability to drive cross-functional planning and integration.
• Strong understanding of performance marketing fundamentals and channel dynamics.
• Ability to translate data and insights into clear strategic direction.
• Exceptional communication and storytelling skills.

Responsibilities

• Own brand strategy and positioning for the Personalization category.
• Lead monthly and seasonal GTM planning and cadence.
• Partner with Creative to develop campaign assets and narratives.
• Ensure alignment across Merchandising, Creative, and Marketing channels.
• Track performance against volume and forecast goals and surface risks.
• Lead weekly cross-functional brand meetings and translate insights into actionable recommendations.

Skills

Brand marketing

Cross-functional leadership

GTM planning

Performance marketing

Storytelling

Stakeholder management

Job description

1-800-FLOWERS.COM, INC is seeking a Brand Marketing Manager for the Personalization category. You will own the brand strategy, ensure customer-first narratives, and lead go-to-market plans across channels to deliver volume and forecast goals.

You will collaborate with Merchandising, Creative, and Marketing teams, translate insights into concrete actions, and drive performance-led campaigns with cross-functional influence. This role emphasizes stakeholder management and strategic storytelling.