MarTech Product Strategist — Flexible Schedule

RSM US LLP; Boston (MA); Hybrid; USD 127,000 - 224,000; Full time

Job summary

RSM US LLP is seeking a senior Martech strategist to connect the dots across Martech, CRM, and creative operations. You will build business cases, map investments, and ensure they ladder up to clear business outcomes.

You will articulate integration patterns across a multi-platform stack, align marketing, digital and data engineering teams, and drive governance while partnering with external vendors and partners.

Qualifications

• 8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment.
• Strong product or strategic mindset: move between business case, roadmap, and technical conversation.
• Experience evaluating technology platforms and downstream consequences.

Responsibilities

• Identify and build business cases for high-value Martech investments; translate capability into a business case.
• Define how Adobe Experience Platform, Customer Journey Analytics, CDP, Dynamics 365, Workfront should function as an integrated system.
• Bring Workfront and creative asset workflows into the Martech strategy and close gaps with the stack.

Skills

Martech strategy

Business case development

Stakeholder influence

Cross-functional collaboration

Data integration patterns

Vendor evaluation

Education

Bachelor's degree in a relevant field

Job description

RSM US LLP is seeking a senior Martech strategist to connect the dots across Martech, CRM, and creative operations. You will build business cases, map investments, and ensure they ladder up to clear business outcomes.

You will articulate integration patterns across a multi-platform stack, align marketing, digital and data engineering teams, and drive governance while partnering with external vendors and partners.