AI-Driven MarTech Strategy Lead

RSM US LLP

Denver (CO)

Hybrid

USD 127,000 - 224,000

Full time

14 days+

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Benefits offered by this job

Flexible scheduling

Total rewards program

Job summary

RSM US LLP is seeking a seasoned Martech strategy leader to shape the business case for platform investments spanning Adobe Experience Platform, Customer Journey Analytics, Dynamics 365, and Workfront. You will align marketing, digital, and data teams to maximize value from a connected stack.

This role emphasizes strategic thinking over hands-on coding, focusing on governance, integration standards, and partnering with vendors to ensure investments deliver measurable outcomes.

Qualifications

8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment.
Ability to build business cases and influence platform strategy.
Experience evaluating technology platforms and vendor options.
Bachelor's degree; advanced degree a plus.

Responsibilities

Identify and build business cases for high-value Martech and digital platform investments.
Evaluate build-vs-buy-vs-configure options for platform investments.
Define integration standards and a rationalized technology roadmap.
Drive alignment across marketing, digital, and data engineering teams.

Skills

Martech strategy

Marketing operations

Digital strategy

Stakeholder management

Platform evaluation

Cross-functional leadership

Education

Bachelor's degree

Tools

Adobe Experience Platform

Customer Journey Analytics

Microsoft Dynamics 365

Workfront

Job description

This role emphasizes strategic thinking over hands-on coding, focusing on governance, integration standards, and partnering with vendors to ensure investments deliver measurable outcomes.

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