MarTech Strategy Lead — North America

Haleon; New Jersey; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

401(k) plan

Tuition reimbursement

Paid parental leave

Healthcare benefits

Job summary

Haleon is seeking a Lead Operating Unit Tech Partner North America to own the regional MarTech portfolio, shaping strategy, investment, architecture and ROI. You will partner with the CMO, Category Heads and global teams to drive personalized experiences, eCommerce activation and compliant data practices.

The role requires 10+ years in digital/MarTech, strong commercial acumen and a track record of delivering consumer-focused technology roadmaps. Hybrid work in NJ with global exposure.

Qualifications

• Bachelor's degree required.
• 10+ years in digital, technology, marketing technology or commercial tech roles.
• Strong understanding of modern MarTech ecosystems: CRM, CDP, consent, automation, analytics.

Responsibilities

• Lead end-to-end MarTech portfolio strategy, architecture & delivery.
• Partner with CMO and teams to own the North America MarTech strategy.
• Align global strategy with North America growth priorities and market opportunities.
• Maintain a prioritized roadmap across experience platforms, personalization, CRM and data.
• Drive adoption, change & value realization with cross-functional teams.
• Advance first‑party data, audience activation and marketing measurement capabilities.

Skills

MarTech strategy

Stakeholder management

Analytics & data

ROI & business cases

GEO & marketing measurement

Education

Bachelor's degree

Advanced degree preferred

Tools

CRM platforms

Customer data platforms

Analytics tools

Job description

Haleon is seeking a Lead Operating Unit Tech Partner North America to own the regional MarTech portfolio, shaping strategy, investment, architecture and ROI. You will partner with the CMO, Category Heads and global teams to drive personalized experiences, eCommerce activation and compliant data practices.

The role requires 10+ years in digital/MarTech, strong commercial acumen and a track record of delivering consumer-focused technology roadmaps. Hybrid work in NJ with global exposure.