MarTech Strategy Lead, North America

gsknch; New Jersey; On-site; USD 180,000 - 240,000; Full time

Job summary

Haleon is seeking a Lead Operating Unit Tech Partner North America to own the regional MarTech roadmap, spanning platforms, data, content, and measurement, enabling personalized experiences and eCommerce activation.

Reporting to the Head of Digital and Technology North America, you will partner with Marketing, Data & AI, and global product teams to translate strategy into value, manage governance, and deliver measurable improvements in marketing performance.

Qualifications

• Bachelors' degree in a related field.
• 10+ years in digital, technology, marketing tech or related roles.
• Experience partnering with senior marketing leaders and cross-functional teams.

Responsibilities

• Own North America MarTech strategy and portfolio across platforms, data, content and measurement.
• Align with Haleon's global strategy while balancing regional growth priorities.
• Develop a prioritized roadmap and target architecture for experience platforms and analytics.
• Lead initiatives from strategy through adoption and benefits realization with cross-functional teams.
• Advance first-party data activation and marketing measurement capabilities.

Skills

Digital strategy

Stakeholder management

MarTech knowledge

Data-driven decisions

Communication

Education

Bachelor's degree

Tools

CRM systems

Customer Data Platform (CDP)

Analytics tooling

Job description

Haleon is seeking a Lead Operating Unit Tech Partner North America to own the regional MarTech roadmap, spanning platforms, data, content, and measurement, enabling personalized experiences and eCommerce activation.

Reporting to the Head of Digital and Technology North America, you will partner with Marketing, Data & AI, and global product teams to translate strategy into value, manage governance, and deliver measurable improvements in marketing performance.