North America MarTech Lead Partner

Haleon plc.; New Jersey; Hybrid; USD 192,000 - 264,000; Full time

Benefits offered by this job

401(k) plan

Tuition reimbursement

Paid parental leave

Job summary

Haleon plc. is seeking a Lead Operating Unit Tech Partner North America to own the MarTech portfolio, partner with senior leaders and shape priorities across platforms, data, content and measurement.

This role drives strategy, investment, architecture and adoption to enable personalized experiences, eCommerce, compliant data use and ROI realization. Reporting to the Head of Digital and Technology North America, you will partner with Marketing, Category, Data & AI, Commercial and global product

Qualifications

• Bachelor's degree in a relevant field.
• 10+ years of experience in digital, technology, marketing technology or commercial technology roles, including experience partnering with senior marketing leaders.
• Strong understanding of modern MarTech ecosystems, including CRM, customer data platforms, consent, automation, media technology, analytics and reporting.
• Experience delivering consumer experience, personalization, first‑party data, audience activation, GEO and marketing measurement capabilities, with an ability to translate business objectives into technology roadmaps.
• Strong commercial acumen, including the ability to develop business cases, prioritize demand, assess ROI and track benefits from marketing technology investments.

Responsibilities

• End-to-end MarTech portfolio strategy, architecture & delivery.
• Lead priority initiatives from strategy and business case through architecture, launch, adoption, operating model and benefits realization, partnering across business, product, data, agency, legal, privacy and cyber security teams.
• Advance first‑party data, audience activation and marketing measurement capabilities, including segmentation, marketing mix modelling, incrementality testing and performance insight.
• Define portfolio KPIs and partner with Data & Analytics to improve data quality, governance and delivery against business outcomes.
• Adoption, operations and value realization: track delivery, adoption, user satisfaction and business value against KPIs.

Skills

Digital marketing tech

MarTech ecosystems

CRM platforms

Analytics & reporting

Strategic partnering

Education

Bachelor's degree

Advanced Degree

Tools

CRM platforms

Analytics tools

Privacy tooling

Job description

Haleon plc. is seeking a Lead Operating Unit Tech Partner North America to own the MarTech portfolio, partner with senior leaders and shape priorities across platforms, data, content and measurement.

This role drives strategy, investment, architecture and adoption to enable personalized experiences, eCommerce, compliant data use and ROI realization. Reporting to the Head of Digital and Technology North America, you will partner with Marketing, Category, Data & AI, Commercial and global product