Lead OU Tech Partner, North America

gsknch; New Jersey; On-site; USD 180,000 - 240,000; Full time

Job summary

Haleon is seeking a Lead Operating Unit Tech Partner North America to own the regional MarTech roadmap, spanning platforms, data, content, and measurement, enabling personalized experiences and eCommerce activation.

Reporting to the Head of Digital and Technology North America, you will partner with Marketing, Data & AI, and global product teams to translate strategy into value, manage governance, and deliver measurable improvements in marketing performance.

Qualifications

• Bachelors' degree in a related field.
• 10+ years in digital, technology, marketing tech or related roles.
• Experience partnering with senior marketing leaders and cross-functional teams.

Responsibilities

• Own North America MarTech strategy and portfolio across platforms, data, content and measurement.
• Align with Haleon's global strategy while balancing regional growth priorities.
• Develop a prioritized roadmap and target architecture for experience platforms and analytics.
• Lead initiatives from strategy through adoption and benefits realization with cross-functional teams.
• Advance first-party data activation and marketing measurement capabilities.

Skills

Digital strategy

Stakeholder management

MarTech knowledge

Data-driven decisions

Communication

Education

Bachelor's degree

Tools

CRM systems

Customer Data Platform (CDP)

Analytics tooling

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Lead Operating Unit Tech Partner North America is accountable for the regional Marketing Technology (MarTech) portfolio and ecosystem. Partnering with the Chief Marketing Officer and Category Heads, the role owns the end-to-end agenda across strategy, investment, architecture, delivery, adoption, ROI and value realization. This leader will be a key contributor to our growth agenda. We are looking for someone with a passion for consumer insights, marketing and technology.

Reporting to the Head of Digital and Technology North America, the role will independently partner with Marketing, Category, Data & AI, Commercial and global product teams to shape priorities, make trade-offs and represent Digital & Technology in senior forums. It will translate business strategy into an integrated MarTech roadmap spanning platforms, data, content, media and measurement to enable personalized experiences, eCommerce activation, compliant first-party data, effective investment, generative AI search optimization (GEO) and connected consumer, shopper, retailer and healthcare professional touchpoints.

This requires a strategic, commercially minded and creative technology leader with expertise in MarTech, consumer data, analytics and digital activation. Working through influence in a matrix setup, the role will balance alignment to Haleon's global strategy, platforms and synergies with maximizing North America value. A test-and-learn mindset will turn emerging AI and digital capabilities into practical solutions and measurable results.

Role Responsibilities

End-to-end MarTech portfolio strategy, architecture & delivery

• Partner with the CMO, Category Heads and their teams to own the North America MarTech strategy and portfolio, linking digital, data, AI and content investments to brand growth, consumer engagement, eCommerce and marketing effectiveness.
• Balance Haleon's global Digital & Technology strategy, platforms, standards and synergies with North America growth priorities and market opportunities; ensure our decision-making is consumer-centric
• Maintain a prioritized roadmap and target architecture across experience platforms, personalization, CRM, consent, first-party data, automation, content, media technology, GEO, analytics and measurement.
• Lead priority initiatives from strategy and business case through architecture, launch, adoption, operating model and benefits realization, partnering across business, product, data, agency, legal, privacy and cyber security teams.
• Advance first-party data, audience activation and marketing measurement capabilities, including segmentation, marketing mix modelling, incrementality testing and performance insight.
• Define portfolio KPIs and partner with Data & Analytics to improve data quality, governance and delivery against business outcomes.

Data, governance, risk and compliance

• Ensure MarTech solutions are secure, privacy-conscious, compliant and aligned to Haleon standards, working with Legal, Privacy, Cyber Security, Data Governance and Procurement.
• Embed responsible consumer data, consent and AI practices across North America marketing activities.
• Operationalize global governance locally through appropriate controls, documentation, vendor oversight, risk mitigation and consistent data and measurement standards.

Adoption, operations and value realization

• Drive capability adoption through focused change, training and enablement plans with Marketing, Category, agency and Digital & Technology teams.
• Track delivery, operational performance, adoption, user satisfaction and business value against agreed KPIs.
• Work with global product and support teams to resolve service, stability, integration and data quality issues affecting North America.

Basic Qualifications

• Bachelors' degree.
• 10+ years of experience in digital, technology, marketing technology or commercial technology roles, including experience partnering with senior marketing leaders.
• Strong understanding of modern MarTech ecosystems, including CRM, customer data platforms, consent, automation, media technology, analytics and report