MarTech Manager - CRM Data & Activation (Remote)

Welcome Pickups; Kentucky; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Vibrant work environment

Flexible work-from-home policy

L&D personal budget

Private Insurance Plan

+4 extra PTO days annually

Job summary

Welcome Pickups seeks a MarTech Manager to own the technical backbone connecting customer data to CRM platforms, ensuring clean data, reliable audiences, and smooth integrations with Braze, HubSpot and Google/Meta. You will work closely with Commercial and central Product teams, owning data pipelines and platform administration.

The role requires 8+ years in CRM/marketing technology, hands-on platform experience, and strong cross-functional collaboration.

Qualifications

• 8+ years of experience in CRM/marketing technology, growth or lifecycle operations, or a technical product management role.
• Hands-on experience with CRM/marketing automation platforms such as Braze, HubSpot, Iterable, or Salesforce Marketing Cloud, and audience/segmentation tooling such as Segment, mParticle, or Tealium.
• Strong technical implementer who thrives executing within someone else’s roadmap and tooling decisions.
• Strong cross-functional collaborator, able to work closely with Data & Analytics, Product, and Commercial teams.
• Fluent in English; additional languages a plus.

Responsibilities

• Own the technical architecture of the customer database and data capture from Braze, HubSpot, site, product, and other sources.
• Define identity resolution, consent, and suppression logic for marketing data flows.
• Build and maintain the marketing activation layer on top of the data warehouse and deliver customer attributes and audiences to CRM/Marketing needs.
• Own pipelines that push audiences and attributes from the warehouse into Braze, HubSpot, Google, and Meta; manage engagement data flow and data quality.

Skills

CRM/Marketing tech

Audience segmentation

Cross-functional collaboration

English fluency

Tools

Braze

HubSpot

Iterable

Salesforce Marketing Cloud

Segment

mParticle

Tealium

Google Tag Manager

Job description

Welcome Pickups seeks a MarTech Manager to own the technical backbone connecting customer data to CRM platforms, ensuring clean data, reliable audiences, and smooth integrations with Braze, HubSpot and Google/Meta. You will work closely with Commercial and central Product teams, owning data pipelines and platform administration.

The role requires 8+ years in CRM/marketing technology, hands-on platform experience, and strong cross-functional collaboration.