Marketing Operations Lead - Salesforce & Pardot

General Datatech, LP; Texas; On-site; USD 90,000 - 120,000; Full time

Job summary

General Datatech, LP is seeking a Sr Marketing Operations Specialist to own the marketing tech stack and data foundation. You will manage Salesforce Marketing Cloud and Pardot, build campaigns, and optimize integrations with Salesforce CRM to drive revenue growth.

The role focuses on data quality, ICP definition, audience segmentation, and governance, partnering with Marketing, Sales, and IT to scale measurement and governance across programs.

Qualifications

• 3+ years hands-on experience administering Salesforce Marketing Cloud and/or Account Engagement (Pardot), including campaign build and automation.
• Strong understanding of Salesforce CRM objects, campaign structures, and how marketing data flows through leads, contacts, accounts, and opportunities.
• Demonstrated experience designing and managing audiences, lifecycle stages, scoring, routing, and data-governance processes.
• Proficiency building and maintaining reports and dashboards in Salesforce and marketing platforms; comfortable working with large data sets.
• Working knowledge of marketing measurement concepts, including funnel metrics, campaign performance analysis, and basic attribution approaches.
• High attention to detail, with a structured approach to QA, documentation, and change management.
• Proven ability to collaborate with cross-functional stakeholders (Marketing, Sales, IT, RevOps) and translate business requirements into system and process design.
• Excellent written and verbal communication skills.

Responsibilities

• Own day-to-day administration, configuration, and optimization of Salesforce Marketing Cloud and Account Engagement (Pardot).
• Manage integrations between Salesforce CRM, marketing platforms, and key third-party tools, working closely with IT and Sales Operations.
• Define and maintain data, privacy, and permissioning standards for marketing systems, including consent management and subscription preferences.
• Establish and document platform governance, including naming conventions, folder and asset structures, user roles, and approval workflows.
• Monitor platform health, utilization, and technical debt, and maintain a prioritized backlog of enhancements.
• Own marketing data quality processes, including deduplication, normalization, enrichment, and recurring remediation routines.
• Define and operationalize ICP, target accounts, buying groups, and personas in Salesforce and marketing platforms.
• Design and maintain audience segments, lifecycle stages, and routing logic that support campaigns, ABM programs, and sales follow-up.
• Partner with Sales and RevOps to ensure lead, contact, and account data structures support pipeline visibility and attribution.
• Build and maintain campaigns, including audiences, journeys/workflows, emails, forms, landing pages, preference centers, and tracking.
• Own end-to-end campaign QA, including data checks, rendering and deliverability testing, link and tracking validation, and error remediation.
• Standardize campaign briefs, intake, templates, and closeout processes to drive consistency and speed across the marketing team.
• Ensure all programs have clear objectives, source and tracking alignment, and are correctly connected to Salesforce campaigns and opportunity data.
• Maintain and evolve dashboards and reports that provide visibility into funnel performance, campaign impact, account engagement, and database health.
• Define KPI logic and calculations in partnership with Marketing and Sales leadership, documenting assumptions and limitations.
• Analyze trends to identify insights, risks, and opportunities, and translate findings into clear recommendations for campaign and process improvements.
• Contribute to attribution standards and lifecycle definitions that enable consistent reporting across programs and channels.
• Support budget tracking and forecasting inputs for marketing programs and technology, including vendor spend, renewals, and purchase requests.
• Maintain an inventory of platforms, licenses, and key contracts, flagging upcoming renewals and optimization opportunities.
• Help establish a predictable operating rhythm for marketing operations, including release cycles, change management, and stakeholder communications.
• Proactively identify opportunities to simplify processes, improve data quality, and increase the effectiveness and efficiency of campaigns.
• Pilot and evaluate new tools or features, build business cases, and lead structured tests where appropriate.
• Document processes, runbooks, and training materials to enable broader team adoption and self-service.

Skills

Marketing operations

Revenue operations

Campaign automation

Salesforce CRM

Pardot

Data governance

Dashboards & reports

Data analysis

Cross-functional collaboration

Communication skills

Tools

Salesforce Marketing Cloud

Account Engagement (Pardot)

Job description

General Datatech, LP is seeking a Sr Marketing Operations Specialist to own the marketing tech stack and data foundation. You will manage Salesforce Marketing Cloud and Pardot, build campaigns, and optimize integrations with Salesforce CRM to drive revenue growth.

The role focuses on data quality, ICP definition, audience segmentation, and governance, partnering with Marketing, Sales, and IT to scale measurement and governance across programs.