Marketing Operations Lead: Data-Driven Campaigns & Tech Stack

Altrata; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

A leading people intelligence firm in the United States is seeking a Senior Marketing Operations Specialist to manage the marketing tech stack and optimize campaign execution. The ideal candidate will have 3-5 years of B2B marketing operations experience, especially in SaaS, and strong expertise in platforms like Salesforce and Pardot. Responsibilities include campaign management, data analytics, and cross-functional support. This role promotes a diverse and inclusive environment.

Qualifications

• 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies.
• Proven expertise with Salesforce and Pardot.
• Strong understanding of marketing attribution and lead lifecycle management.

Responsibilities

• Manage and optimize campaigns in Pardot.
• Ensure tight integration between Pardot and Salesforce.
• Build and maintain dashboards and reports for marketing performance.

Skills

Salesforce

Pardot

Google Analytics

Google Tag Manager

Analytical mindset

Communication skills

Tools

Pardot

Salesforce

Google Analytics

Google Tag Manager

Clay

Job description

A leading people intelligence firm in the United States is seeking a Senior Marketing Operations Specialist to manage the marketing tech stack and optimize campaign execution. The ideal candidate will have 3-5 years of B2B marketing operations experience, especially in SaaS, and strong expertise in platforms like Salesforce and Pardot. Responsibilities include campaign management, data analytics, and cross-functional support. This role promotes a diverse and inclusive environment.