MarTech Leader: AI-Driven Marketing Ops

Highmark Health; Charleston (WV); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a MarTech & Operations leader to drive the marketing technology roadmap, AI integrations, and vendor relationships. You will manage day-to-day optimization, automation, and outsourcing of operations across the department, reporting to the Director of MarTech and Operations.

The role emphasizes collaboration with IT product teams, budget planning, and cross-functional alignment to support current and future marketing needs.

Qualifications

• 5+ years of MarTech domain experience including CRM, CDP, MMP, Analytics.
• 5+ years in business & operational process optimization within marketing.
• 5+ years in data architecture design (data lake/warehouse) and ETL.
• 5+ years integrating MarTech solutions and middleware platforms.
• 3 years analyzing business and marketing requirements and defining product roadmap.

Responsibilities

• Lead advancement and maturity of marketing tech stack and AI integration.
• Oversee marketing operations planning, budgeting and resource allocation.
• Develop training and change management for MarTech tools.
• Participate in cross-functional enterprise alignment and planning.
• Handle other duties as assigned.

Skills

MarTech

CRM

CDP

MMP

Analytics

Data architecture

Process optimization

Stakeholder management

AI in marketing

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Master's degree in marketing, business administration, technology management, or related field

Tools

Mulesoft

Apache

ETL tools

ERP

Job description

Highmark Health is seeking a MarTech & Operations leader to drive the marketing technology roadmap, AI integrations, and vendor relationships. You will manage day-to-day optimization, automation, and outsourcing of operations across the department, reporting to the Director of MarTech and Operations.

The role emphasizes collaboration with IT product teams, budget planning, and cross-functional alignment to support current and future marketing needs.