Remote MarTech & AI Lead

Highmark Health; Concord (NH); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing Technology leader within the marketing & experience department to scale marketing efforts by advancing the MarTech stack and integrating AI. The role reports to the Director of MarTech and Operations and will own day-to-day optimization, automation, and outsourcing of operational processes.

You will drive platform integrations, manage budgets, and coordinate with IT, data analytics, compliance, and procurement to deliver on roadmaps and ensure alignment

Qualifications

• Bachelor's degree in marketing, business administration, technology management, or related field OR relevant experience as determined by the company.
• Masters in marketing, business administration, technology management, or related field preferred.

Responsibilities

• Lead the advancement and maturity of the marketing technology stack and AI integration.
• Manage marketing technology roadmaps and platform integrations.
• Oversee vendor relationships and cross-functional collaboration across marketing, IT, data analytics, compliance, and procurement.
• Support budgeting, forecasting, and resource allocation for the department.
• Develop training and change-management programs for marketing teams.

Skills

MarTech leadership

Communication

Strategic thinking

Cross-functional collaboration

Budgeting & planning

Change management

Vendor management

AI in marketing

Education

Bachelor's in marketing or related field

Master's preferred

Tools

CRM

CDP

MMP

ETL tools

Mulesoft/ middleware

Job description

Highmark Health is seeking a Marketing Technology leader within the marketing & experience department to scale marketing efforts by advancing the MarTech stack and integrating AI. The role reports to the Director of MarTech and Operations and will own day-to-day optimization, automation, and outsourcing of operational processes.

You will drive platform integrations, manage budgets, and coordinate with IT, data analytics, compliance, and procurement to deliver on roadmaps and ensure alignment