MarTech Architect: AI-Driven Marketing Operations Lead

Highmark Health; United States; Hybrid; USD 86,400 - 138,600; Full time

Job summary

Highmark Health seeks a Marketing Technology Specialist to manage the marketing technology stack and improve operational processes. This role focuses on integrating AI advancements and ensuring a collaborative culture within the marketing department.

Candidates should have extensive experience in MarTech, data architecture, and a proven ability to optimize marketing operations. The position offers opportunities for innovation and cross-functional team alignment.

Qualifications

• 5 years of experience in MarTech domain including CRM, CDP, MMP, Analytics.
• 5 years of experience in business & operational process optimization within a marketing context.
• 5 years of experience in data architecture design and familiarity with ETL processes.

Responsibilities

• Lead the advancement of the marketing technology stack, integrating AI.
• Oversee development and implementation of marketing operational strategies.
• Develop training programs to maximize adoption of MarTech tools.

Skills

Exceptional verbal, written, and interpersonal communication skills

Strong technical acumen in marketing operations technology

Analytical skills with a data-driven approach

Proficiency in project planning and budget management

Ability to drive continuous improvement and innovation

Proactive in learning and adapting to new marketing technologies

Education

Bachelor's degree in marketing, business administration, technology management

Job description

Highmark Health seeks a Marketing Technology Specialist to manage the marketing technology stack and improve operational processes. This role focuses on integrating AI advancements and ensuring a collaborative culture within the marketing department.

Candidates should have extensive experience in MarTech, data architecture, and a proven ability to optimize marketing operations. The position offers opportunities for innovation and cross-functional team alignment.