MarTech & AI Strategy Lead

Highmark Health; Springfield (IL); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a senior MarTech leader to advance the marketing technology stack and AI integrations. You will manage roadmaps, vendor relationships, and collaboration with IT, digital, and analytics teams to scale marketing operations.

The role emphasizes budgeting, process optimization, and training to drive adoption of MarTech tools and data-driven decision making across the department. Office- or remote-based with enterprise-wide alignment.

Qualifications

• 5 years of professional experience in the MarTech domain including CRM, CDP, MMP, Analytics, and model-driven targeting
• 5 years of experience in business & operational process optimization within a marketing context
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
• 5 years of professional experience integrating MarTech solutions (CRM, ERP, CDP) and middleware platforms (Mulesoft, Apache)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features

Responsibilities

• Lead the advancement and maturity of the martech stack and AI integration to support marketing strategies
• Oversee budgeting, forecasting, and resource allocation for the marketing department
• Develop training and change management programs for marketing tools and processes
• Represent marketing in cross-functional corporate strategy and planning discussions
• Manage day-to-day vendor relationships and platform roadmaps

Skills

MarTech leadership

AI integration

Vendor management

Cross-functional collaboration

Budgeting and forecasting

Data-driven decision making

Project planning

Communication

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Tools

CRM

CDP

MMP

ETL tools

Job description

Highmark Health is seeking a senior MarTech leader to advance the marketing technology stack and AI integrations. You will manage roadmaps, vendor relationships, and collaboration with IT, digital, and analytics teams to scale marketing operations.

The role emphasizes budgeting, process optimization, and training to drive adoption of MarTech tools and data-driven decision making across the department. Office- or remote-based with enterprise-wide alignment.