Marketing Systems Architect & GTM Ops Lead

productboard, Inc; San Francisco (CA); On-site; USD 155,000 - 190,000; Full time

Benefits offered by this job

Stock options

401k plan

Flexible PTO

Wellness program

Lunch provided

Job summary

Productboard is seeking a Marketing Operations Lead to own the marketing technology stack and drive the GTM tech architecture across lead processing, management, and campaign operations. You will integrate marketing systems and design scalable, AI-ready workflows to support the revenue organization.

The role blends hands‑on operational execution with a strategic, systems‑level view of how marketing, sales, and product data interact. Hybrid in SF, competitive compensation, and equity are offered.

Qualifications

• 5+ years in Marketing Operations, Martech, or Revenue Operations.
• Experience architecting end-to-end tech stacks for marketing tools.
• Experience deploying new solutions into a martech stack.

Responsibilities

• Own and optimize the marketing/revenue tech stack (MAP, CRM, engagement tools).
• Design and implement scalable GTM workflows with AI-ready processes.
• Lead data integration and data flow between marketing platforms and product data.
• Architect data schemas and enable efficient campaign execution and attribution.
• Support cross-functional stakeholders with end-to-end campaign execution and testing.
• Drive campaign creation, list uploads, audience segmentation and asset management.

Skills

Marketing Operations

Martech stack

Lead management

Campaign operations

Systems integrations

Data schemas

Cross-functional collaboration

Project management

Education

Bachelor’s Degree

Tools

Goldcast

Clay

Zapier

Workato

Sendoso

Outreach

Job description

Productboard is seeking a Marketing Operations Lead to own the marketing technology stack and drive the GTM tech architecture across lead processing, management, and campaign operations. You will integrate marketing systems and design scalable, AI-ready workflows to support the revenue organization.

The role blends hands‑on operational execution with a strategic, systems‑level view of how marketing, sales, and product data interact. Hybrid in SF, competitive compensation, and equity are offered.