Martech Data Lead: Personalization & Governance

Citizens; Westwood (MA); Hybrid; USD 120,000 - 165,000; Full time

Job summary

Citizens is transforming how we use data to power personalized customer communications at scale. The Martech Platform Data Lead defines data requirements and orchestrates governance across Marketing, Technology, Data & Analytics, and Customer Experience to enable activation across channels.

You will drive data architecture, segmentation, identity resolution, and platform integrations with enterprise partners, balancing compliance, scalability, and business value realization.

Qualifications

• Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or related field; equivalent experience considered.
• 8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
• Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
• Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
• Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.
• Experience operating in a highly governed or regulated environment.

Responsibilities

• Define and maintain the martech & communications platform data strategy, roadmap, and governance routines aligned to business priorities.
• Translate marketing, decisioning, and customer engagement use cases into clear data requirements, including ingestion, enrichment, identity, segmentation, and activation needs.
• Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
• Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
• Support platform data modernization across marketing automation, customer decisioning, CRM, and customer communications tools.
• Partner with Risk, Legal, Compliance, and data governance teams to ensure data use aligns with Citizens’ policies and regulatory expectations.
• Advise business and technical stakeholders on data dependencies, gaps, prioritization, and implementation trade-offs.
• Build strong relationships with internal partners and vendors, providing recommendations and roadmap updates to senior leaders.

Skills

Data architecture

Data governance

Identity resolution

Segmentation

API/data movement

Cross-functional leadership

Regulated environment

Education

Bachelor's degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science

Tools

Pega Customer Decision Hub

Zeta Marketing Platform

Adobe Journey Optimizer/Campaign

Salesforce Marketing Cloud

Snowflake

AWS/Azure/Google Cloud

Job description

Citizens is transforming how we use data to power personalized customer communications at scale. The Martech Platform Data Lead defines data requirements and orchestrates governance across Marketing, Technology, Data & Analytics, and Customer Experience to enable activation across channels.

You will drive data architecture, segmentation, identity resolution, and platform integrations with enterprise partners, balancing compliance, scalability, and business value realization.