MarTech Program Lead – Personalization & Web

CBTS; Irving (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

CBTS is seeking a senior Program/Project Manager to own end-to-end delivery of MarTech Personalization and Web initiatives, aligning scope, schedules, risks and dependencies from intake through launch.

You will build and maintain integrated roadmaps across RMN, CRM & Campaigns, Personalization & Web, and Foundation, coordinating product, engineering, data/EDP, QA and external partners in an Agile, POD-based environment.

Qualifications

• PMP certification is required.
• 7+ years of project or program management experience delivering technical, software, or marketing-technology programs.
• Experience in a MarTech, digital marketing, personalization, CRM, or retail-media ecosystem.
• Demonstrated experience managing cross-functional delivery across product, engineering, and data teams on concurrent, interdependent initiatives.
• Hands-on experience with Agile/Scrum delivery as well as hybrid and waterfall approaches, and with delivery tooling (Jira, Confluence, Smartsheet, MS Project).
• Proven track record of dependency, risk, and stakeholder management on complex, multi-team programs.
• Strong executive communication and status reporting, with the ability to make plans and trade-offs clear to both technical and business audiences.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Own end-to-end delivery of MarTech Personalization and Web initiatives, scope, integrated plans, schedules, risks, dependencies, and stakeholder communication from intake through launch.
• Build and maintain integrated roadmaps and delivery plans across the MarTech work streams (RMN, CRM & Campaigns, Personalization & Web, and Foundation), sequencing work and managing cross-team dependencies.
• Translate current- and future-state assessments and prioritized pain points into milestone-based delivery plans with clear owners, timelines, and success criteria.
• Establish and run a clear intake and prioritization process for web and personalization requests, balancing demand against team capacity.
• Drive cross-functional coordination across product, engineering, data/EDP, architecture, QA, and external partner teams that own shared platform, content, and data services.
• Run Agile delivery cadences within a POD-based model, sprint and PI planning, backlog refinement, standups, and reviews, partnering with engineering managers.
• Proactively manage risks, issues, dependencies, and decisions (RAID); remove blockers and escape early with recommended options.
• Coordinate build-vs-buy and vendor/SOW workstreams, and track staffing (FTE and contractor), budget, and resourcing against plan.
• Provide leadership-ready status, roadmap, and metrics reporting, and prepare decision memos that drive cross-team and leadership alignment.
• Standardize project-management practices, templates, and governance across MarTech to improve predictability and transparency.

Skills

MarTech

CRM

Personalization

Digital marketing

Project management

Cross-functional delivery

Agile/Scrum delivery

Stakeholder management

Executive communication

Education

Bachelor's degree or equivalent practical experience

PMP certification

Tools

Jira

Confluence

Smartsheet

MS Project

Job description

CBTS is seeking a senior Program/Project Manager to own end-to-end delivery of MarTech Personalization and Web initiatives, aligning scope, schedules, risks and dependencies from intake through launch.

You will build and maintain integrated roadmaps across RMN, CRM & Campaigns, Personalization & Web, and Foundation, coordinating product, engineering, data/EDP, QA and external partners in an Agile, POD-based environment.