MarTech Solution Architect - Customer 360 & Governance

Expedite Talent Solutions; Concord (CA); Hybrid; USD 160,000 - 230,000; Full time

Job summary

Expedite Talent Solutions seeks a Principal MarTech Solution Architect to lead enterprise marketing technology strategy, governance, and delivery. You will drive CDP design, data activation, and privacy compliance while aligning marketing, analytics, product, and engineering to business goals.

The role focuses on scalable data-driven customer engagement with experience in Adobe Analytics, Launch, Target, and privacy platforms within a hybrid setting.

Qualifications

• Experience in enterprise MarTech architecture and governance.
• Expertise in CDP, digital analytics, tag management and privacy compliance.
• Ability to design data collection, identity resolution and activation frameworks.
• Leadership across marketing, analytics, product and engineering teams.

Responsibilities

• MarTech Architecture & Strategy: define architecture roadmap and enterprise standards.
• Tag Management & Analytics: oversee tagging solutions and data layer governance.
• CDP & Activation: design unified customer views and audience activation.
• Personalization & Marketing Automation: implement journeys with Martech platforms.
• Privacy & Compliance: ensure consent management and data governance alignment.

Skills

Adobe Analytics

Martech

Prism Analytics

Data layer standardization

Tag Management

Adobe Launch

Adobe Target

Data Governance

Digital Marketing

Education

Bachelor's degree in Computer Science, Information Systems, Engineering, or related field

Master's degree (MBA/MIS) preferred

Tools

Snowflake

Databricks

Job description

Expedite Talent Solutions seeks a Principal MarTech Solution Architect to lead enterprise marketing technology strategy, governance, and delivery. You will drive CDP design, data activation, and privacy compliance while aligning marketing, analytics, product, and engineering to business goals.

The role focuses on scalable data-driven customer engagement with experience in Adobe Analytics, Launch, Target, and privacy platforms within a hybrid setting.