MarTech & Channel Lead: Analytics-Driven Growth

Wright-Patt Credit Union; Beavercreek (OH); On-site; USD 84,000 - 127,000; Full time

Job summary

Wright-Patt Credit Union is seeking a Marketing Technology Administrator to oversee the governance and optimization of the marketing tech stack and owned channels. You’ll ensure reliable operations, data integrity, and engaging member experiences across digital properties.

The role collaborates with Marketing, IT, Analytics, and Compliance, supporting campaign execution, channel performance, and future AI-enabled marketing initiatives. This is a full-time, on-site position in Beavercreek, OH.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Media, or a related field is required.
• Minimum of five years of experience in marketing technology, marketing operations, digital marketing, website management, or related disciplines.
• Experience administering marketing technology platforms such as CMS, ESP, DAM, marketing automation, workflow management, analytics, CRM, or related solutions; Kentico Xperience is preferred.
• Experience managing websites and digital channels in a complex, governed environment is preferred.
• Strong understanding of digital analytics, tagging, taxonomy, metadata management, and performance measurement.
• Working knowledge of website governance, content management, SEO, AEO, GEO, and digital accessibility best practices.
• Experience collaborating with technical teams on integrations, APIs, data flows, and platform implementations.
• Experience with AI-enabled marketing technologies, content discovery, personalization, or emerging digital experience technologies is preferred.

Responsibilities

• Lead administration and governance of Marketing Technology platforms and owned channels.
• Ensure platform health, data integrity, and reliable operations across systems.
• Manage owned channels (website, Online Banking, Mobile Banking, landing pages, digital merchandising).
• Partner with Analytics, Content, and Planning to implement optimization and performance improvements.
• Collaborate with IT, Digital, Compliance, and external partners to maximize platform value.
• Support campaign execution, workflow effectiveness, and channel deployment in marketing modernization.
• Advise on integrations, tagging frameworks, and KPI reporting for marketing tech readiness.
• Contribute to future marketing technology and channel strategies while managing change.

Skills

Marketing tech

Digital marketing

Website management

Channel management

SEO & GEO

Analytics tagging

APIs & integrations

AI-enabled marketing

Education

Bachelor's degree

Tools

CMS

ESP

DAM

Marketing automation

Workflow management

Analytics

CRM

Kentico Xperience

Job description

Wright-Patt Credit Union is seeking a Marketing Technology Administrator to oversee the governance and optimization of the marketing tech stack and owned channels. You’ll ensure reliable operations, data integrity, and engaging member experiences across digital properties.

The role collaborates with Marketing, IT, Analytics, and Compliance, supporting campaign execution, channel performance, and future AI-enabled marketing initiatives. This is a full-time, on-site position in Beavercreek, OH.