Director of MarTech & Digital Personalization

PSECU Pennsylvania State Employees Credit Union; Pennsylvania; Híbrido; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

PSECU Pennsylvania State Employees Credit Union in Pennsylvania is seeking a Director of Marketing Technology to define and execute the enterprise MarTech strategy, roadmap, governance, and platform ecosystem, powering personalized member experiences across digital channels. The role leads the technology, data, and operational capabilities that support growth, engagement, retention, and product adoption.

This hybrid position requires collaboration with Marketing, IT, Data & Analytics, Product,

Formación

• Bachelors in business or information systems with relevant marketing tech focus.
• 10 years of progressive experience in Marketing Technology and digital experience.
• 5+ years of people leadership experience.
• Experience with enterprise platforms and analytics tools.

Responsabilidades

• Define and lead the enterprise MarTech strategy and roadmap.
• Oversee administration, integration, security, and performance of marketing tech ecosystem.
• Drive personalization and customer journey strategies using data and analytics.
• Lead website, SEO, experimentation, and digital experience initiatives.
• Establish governance, budgets, vendors, and operational resources.

Conocimientos

Leadership

Digital marketing strategy

Marketing automation

People management

Data-driven decision making

Governance and compliance

Educación

Bachelor's: Business Administration

Bachelor's: Information Systems

Master's: Business Administration

Master's: Information Systems

Herramientas

HubSpot

Salesforce Marketing Cloud

Adobe Experience Cloud

Optimizely

Google Analytics

Adobe Analytics

Sitecore

Tealium

Segment

Descripción del empleo

PSECU Pennsylvania State Employees Credit Union in Pennsylvania is seeking a Director of Marketing Technology to define and execute the enterprise MarTech strategy, roadmap, governance, and platform ecosystem, powering personalized member experiences across digital channels. The role leads the technology, data, and operational capabilities that support growth, engagement, retention, and product adoption.

This hybrid position requires collaboration with Marketing, IT, Data & Analytics, Product,