Marketing Strategy & Performance Director

Wright-Patt Credit Union; Beavercreek (OH); On-site; USD 136,000 - 204,000; Full time

Job summary

Wright-Patt Credit Union in Beavercreek, Ohio, seeks a Director of Marketing Planning & Performance to transform marketing into a data-driven growth engine. You will translate enterprise strategy into clear plans, align marketing investments with priorities, and drive measurable impact across ROI, pipeline, and efficiency.

The role leads planning, prioritization, and performance for the marketing team, coordinating with the SVP of Marketing and cross-functional partners to unify strategy,

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field is required.
• 10+ years of experience in marketing strategy, planning, or performance leadership.
• 5+ years of leadership experience managing high-performing teams.

Responsibilities

• Lead enterprise marketing strategy and planning in partnership with SVP, Marketing.
• Own the enterprise marketing prioritization model and align demand with capacity.
• Define and manage the KPI framework for marketing, including ROI metrics.
• Partner with Analytics/Strategy Office to establish measurement and optimization loops.
• Lead and develop Planning & Performance team members and foster cross-functional collaboration.
• Ensure marketing execution translates strategy into measurable business outcomes and reduces rework.

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

Wright-Patt Credit Union in Beavercreek, Ohio, seeks a Director of Marketing Planning & Performance to transform marketing into a data-driven growth engine. You will translate enterprise strategy into clear plans, align marketing investments with priorities, and drive measurable impact across ROI, pipeline, and efficiency.

The role leads planning, prioritization, and performance for the marketing team, coordinating with the SVP of Marketing and cross-functional partners to unify strategy,