Director of Marketing Planning & Performance

Wright-Patt Credit Union; Beavercreek (OH); On-site; USD 123,510 - 185,348; Full time

Job summary

Wright-Patt Credit Union is seeking a Director of Marketing Planning & Performance to lead the transformation of marketing into a strategic, data‑driven growth engine. This role aligns enterprise strategy with execution, translating SVP marketing strategy into clear plans and measurable outcomes across strategy, operations, creative, and communications.

The position drives campaign ROI, faster cycle times, and increased marketing-attributed revenue, coordinating with analytics to establish

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field, or equivalent experience.

Responsibilities

• Co-lead and drive development of the enterprise marketing strategy and annual marketing plan, in partnership with the SVP, Marketing.
• Partner with approximately 15 business units to shape and translate business goals into clear marketing strategies and priorities.
• Serve as a strategic advisor to the SVP on scenario planning and prioritization framework development.
• Establish and maintain a unified planning and performance model across strategy, execution, and measurement.
• Own the enterprise marketing prioritization model and ensure alignment to high-value initiatives.
• Align marketing demand with operational capacity to ensure realistic delivery timelines.
• Lead intake standards and campaign tiering to manage demand across business units.
• Ensure clear strategic direction flows into Operations and Creative through integrated planning.
• Eliminate fragmentation by creating one consistent system for decision-making.
• Drive measurable improvements in marketing performance and ROI.

Skills

Marketing leadership

Strategic planning

Performance measurement

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, Business, or related field, or equivalent experience

Job description

Wright-Patt Credit Union is seeking a Director of Marketing Planning & Performance to lead the transformation of marketing into a strategic, data‑driven growth engine. This role aligns enterprise strategy with execution, translating SVP marketing strategy into clear plans and measurable outcomes across strategy, operations, creative, and communications.

The position drives campaign ROI, faster cycle times, and increased marketing-attributed revenue, coordinating with analytics to establish