MarTech & Digital Experience Director

PSECU

Harrisburg (Dauphin County)

Hybrid

USD 150,000 - 190,000

Full time

8 days ago

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Job summary

PSECU in Harrisburg is seeking a Director of Marketing Technology to define and execute the enterprise MarTech strategy, roadmap, governance, and platform ecosystem, powering personalized member experiences across digital channels.

You will lead marketing automation, CRM enablement, website and content management, data activation, and analytics, partnering with Marketing, IT, Data & Analytics, Product, Operations, and Compliance.

Qualifications

Requires 10 years in Marketing Technology, Digital Experience, CRM, or Marketing Operations.
5+ years of people leadership.
Experience with platforms such as HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Optimizely, Google Analytics, Adobe Analytics, Sitecore, Tealium, Segment or similar enterprise solutions.

Responsibilities

Develop and lead the enterprise Marketing Technology (MarTech) strategy, roadmap, governance framework, and technology investments to support digital experience, member engagement, and business growth objectives.
Oversee the administration, optimization, integration, security, and performance of the marketing technology ecosystem, ensuring scalable and compliant solutions that support member acquisition and engagement.
Drive enterprise personalization and customer journey strategies by leveraging member data, audience segmentation, and journey orchestration capabilities to enhance acquisition, onboarding, engagement, retention, and cross-sell opportunities.
Lead website, SEO/AEO, conversion optimization, experimentation, and digital experience initiatives to improve usability, engagement, lead generation, product adoption, and member satisfaction.
Establish and optimize marketing automation capabilities across omnichannel platforms, enabling personalized communications and efficient campaign execution, measurement, and continuous improvement.
Partner with Data & Analytics teams to develop performance measurement frameworks, KPIs, attribution models, dashboards, and reporting practices that drive data-informed decision-making and marketing effectiveness.
Evaluate, implement, and govern AI-powered marketing technologies and emerging digital innovations to improve member experiences, operational efficiency, and organizational effectiveness.
Manage Marketing Technology budgets, vendor relationships, contracts, licensing agreements, and operational resources to ensure technology investments deliver measurable business value and ROI.
Lead, coach, and develop high-performing teams while fostering a culture of innovation, accountability, collaboration, and continuous learning that supports long-term digital transformation goals.
Ensure compliance with privacy, accessibility, security, and regulatory requirements by establishing governance controls, conducting audits, and safeguarding member information across digital platforms and communications.
Other duties as assigned.