Global MarTech & AI Strategy Director

CBRE; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

CBRE is seeking a Senior Director, Marketing Technology to lead the AI-first MarTech strategy, platform governance, and global enablement. You will drive alignment across marketing automation, customer data platforms, identity, and AI-driven decisioning to enable scalable, measurable outcomes.

You will own a global roadmap, govern vendor relationships, and partner with Privacy, Legal, and Data governance to ensure responsible AI use while accelerating marketing impact across regions.

Responsibilities

• Define CBRE's AI-driven MarTech strategy and roadmaps spanning marketing automation, CDP, identity, consent, orchestration, analytics and AI segmentation.
• Set principles for embedding AI across marketing systems from data ingestion to activation and measurement.
• Own the MarTech ecosystem governance, platform investments, and ROI tracking in partnership with procurement and regional teams.
• Lead a global enablement program to drive adoption of platforms and AI-powered capabilities.
• Partner with privacy, legal, and data governance to balance speed with responsible AI use.
• Act as strategic partner to global and regional marketing leaders, technology, analytics, and data science teams.

Job description

CBRE is seeking a Senior Director, Marketing Technology to lead the AI-first MarTech strategy, platform governance, and global enablement. You will drive alignment across marketing automation, customer data platforms, identity, and AI-driven decisioning to enable scalable, measurable outcomes.

You will own a global roadmap, govern vendor relationships, and partner with Privacy, Legal, and Data governance to ensure responsible AI use while accelerating marketing impact across regions.