Marketing Workflow Lead: Orchestrate Cross-Channel Campaigns

H&R Block; Missouri; On-site; USD 101,000 - 162,000; Full time

Job summary

H&R Block, Inc. is seeking a experienced Lead Marketing Workflow Manager to create a connected operating rhythm across Media, Lifecycle, CRM, and Corporate Communications.

You will translate launch dates, audience needs, and channel specs into clear plans that move work from intake to market with speed and discipline. This role requires 7+ years in workflow/marketing operations, strong cross-functional collaboration, and experience with Workfront, Wrike, Asana, or Jira.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field.
• 7+ years of workflow management, traffic management, marketing operations, media operations, project management, or a related field.
• Experience leading intake, prioritization, capacity planning, and workflow across multiple marketing channels or functions, including managing fixed launch dates and approvals.
• Working knowledge of paid media operations; lifecycle, CRM, email, SMS, push, or internal communications.
• Experience with external agencies, vendors, or delivery partners and using a work management platform such as Workfront, Wrike, Asana, or Jira.
• Proven ability to manage a high volume of concurrent work, identify risks, facilitate tradeoffs, and drive cross-functional alignment without direct authority.

Responsibilities

• Manage incoming requests across Media, Lifecycle, CRM, and Corporate Communications.
• Own intake and prioritization with clear audiences, timing, specs, budget, data needs, and decision owners.
• Maintain view of priorities, capacity, and key dates; facilitate tradeoffs when demand exceeds resources.
• Build and manage backward plans from launch, flight, and deployment dates with deadlines for assets and approvals.
• Maintain integrated launch calendars and adapt workflows per channel requirements.
• Track work from planning through launch; coordinate cross-functional handoffs across multiple teams and partners.
• Monitor progress, identify risks early, and escalate issues with clear recommendations.

Skills

Workflow management

Traffic management

Marketing operations

Project management

Cross-functional coordination

Education

Bachelor’s degree

Tools

Workfront

Wrike

Asana

Jira

Job description

H&R Block, Inc. is seeking a experienced Lead Marketing Workflow Manager to create a connected operating rhythm across Media, Lifecycle, CRM, and Corporate Communications.

You will translate launch dates, audience needs, and channel specs into clear plans that move work from intake to market with speed and discipline. This role requires 7+ years in workflow/marketing operations, strong cross-functional collaboration, and experience with Workfront, Wrike, Asana, or Jira.