Marketing Campaign Automation Lead

Justworks, Inc.; New York (NY); Hybrid; USD 121,000 - 151,000; Full time

Benefits offered by this job

Benefits package

Wellness program

Company retreats

Hybrid work

Job summary

Justworks, Inc. in New York, NY is seeking a Marketing Campaign Operations & Automation Manager to lead the delivery engine for cross-channel campaigns across paid media, web, email, events, and customer-engagement platforms.

The role blends marketing automation expertise with hands-on execution, turning plans into campaigns—from audience activation to landing pages, forms, tagging, tracking, and quality assurance across the acquisition funnel and lifecycle. Hybrid work in NYC.

Qualifications

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience executing across multiple channels, including paid media, web, email, and events.
• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
• Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
• Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.
• The ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies.
• Strong prioritization and project-management skills, with a track record of managing concurrent campaigns.
• Experience using AI and automation to improve throughput and reduce manual work and errors.

Responsibilities

• Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
• Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.
• Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
• Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.
• Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.
• Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
• Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
• Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.
• Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
• Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.
• Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.
• Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.
• Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks.
• Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings.

Skills

Marketing operations

Campaign operations

Marketing automation

CRM platforms

Multichannel campaigns

Audience activation

Deliverability

Project management

AI automation

Tools

CRM platforms

Marketing automation platforms

Job description

Justworks, Inc. in New York, NY is seeking a Marketing Campaign Operations & Automation Manager to lead the delivery engine for cross-channel campaigns across paid media, web, email, events, and customer-engagement platforms.

The role blends marketing automation expertise with hands-on execution, turning plans into campaigns—from audience activation to landing pages, forms, tagging, tracking, and quality assurance across the acquisition funnel and lifecycle. Hybrid work in NYC.