Marketing Transformation & Operations Leader (AI-Driven)

Testing Site - JPMC; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Chase Auto in Plano, TX is seeking an Executive Director of Marketing Transformation & Operations to lead a bold, technology‑driven transformation of our marketing function. You will architect integrated campaigns and champion modernization across channels.

This role requires 10+ years in marketing leadership, hands-on experience with martech, AI, and data‑driven personalization, and a track record of delivering large-scale campaigns and ROI.

Qualifications

• 10+ years of progressive marketing leadership experience with go-to-market strategy.
• Experience leading tech-driven marketing operations and martech platforms.
• Experience integrating AI, data-driven personalization, and analytics.
• Proven track record managing large-scale acquisition, retention, and loyalty campaigns.
• Growth-minded, creative approach with continuous improvement.
• Influencer/relationship builder capable of cross-functional collaboration.
• Strong leadership, negotiation, and team-building skills.
• Excellent written, oral, and presentation abilities for executive audiences.
• Detail-oriented with urgency to deliver flawless execution.
• Executive presence to build trust with partners and teams.
• Proficient in project management, budgeting, and vendor management.

Responsibilities

• Build and lead a high-performing marketing operations team with a culture of innovation.
• Architect and oversee planning, execution, and optimization of integrated campaigns across channels.
• Lead go-to-market strategies, product launches, and customer-journey programs.
• Direct creative briefings and synchronize work across cross-functional teams and partners.
• Leverage data-driven insights to monitor and improve campaign performance.
• Drive adoption of martech platforms, automation, and AI-powered solutions.
• Lead innovation with agile test-and-learn to elevate client experience and program effectiveness.
• Oversee creative and messaging optimization across media channels using analytics.
• Manage marketing operations calendars, processes, and performance metrics.
• Manage budgets/resources to maximize ROI and efficiency; partner with Legal/Compliance.

Skills

10+ years leadership

Tech-driven ops

AI & personalization

Multi-channel campaigns

Growth mindset

Influencer relationships

Leadership & negotiation

Executive communication

Attention to detail

Executive presence

Project & budgeting

Education

Bachelor’s degree in Marketing or related

Tools

Marketing technology platforms

Workflow automation

Job description

Chase Auto in Plano, TX is seeking an Executive Director of Marketing Transformation & Operations to lead a bold, technology‑driven transformation of our marketing function. You will architect integrated campaigns and champion modernization across channels.

This role requires 10+ years in marketing leadership, hands-on experience with martech, AI, and data‑driven personalization, and a track record of delivering large-scale campaigns and ROI.