AI-Driven Marketing Transformation Lead

Code and Theory, LLC; New York (NY); Hybrid; USD 220,000 - 250,000; Full time

Job summary

Code and Theory seeks a Senior Director to own the operating model for marketing planning, execution, measurement, and improvement within large enterprises. The role spans CMO to MarTech and data leads, with hands-on experience shipping in client stacks and readiness for forward deployment when needed.

The candidate will map the marketing lifecycle, design governance, and reinvent supply chains to enable speed, transparency, and AI-powered workflows across major platforms.

Qualifications

• 12–15 years across marketing operations, martech, or transformation delivery.
• Proven track record shipping in enterprise environments.
• Commercially minded with scoping, pricing, and margin experience.

Responsibilities

• Map the full marketing lifecycle and diagnose model gaps across ownership and tooling.
• Design target-state operating model and governance for speed and compliance.
• Reinvent campaigns and content supply chains for faster, transparent handoffs.
• Retro-engineer workflows into AI-powered pipelines integrated in the stack.
• Lead executive workshops to translate strategy into a actionable roadmap.

Skills

Marketing ops

Enterprise exp

Martech

AI in marketing

Stakeholder mgmt

CMO engagement

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Braze

Segment

Tealium

Job description

Code and Theory seeks a Senior Director to own the operating model for marketing planning, execution, measurement, and improvement within large enterprises. The role spans CMO to MarTech and data leads, with hands-on experience shipping in client stacks and readiness for forward deployment when needed.

The candidate will map the marketing lifecycle, design governance, and reinvent supply chains to enable speed, transparency, and AI-powered workflows across major platforms.