VP of Martech Ops & AI Enablement

JPMorganChase; Wilmington (DE); On-site; USD 120,000 - 180,000; Full time

Job summary

Chase is seeking a Martech Operations and AI Enablement Lead within Marketing to balance channel execution and technology transformation. You will drive operating discipline, enablement, and performance across marketing operations while accelerating Martech platforms, AI capabilities, workflow modernisation, and process efficiency in partnership with Product, Technology, Data, Controls, and business teams.

You will translate business needs into platform requirements, build scalable playbooks,

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing, Business, or related field.
• Experience leading Martech operations, marketing technology implementation, digital transformation, campaign operations, workflow automation, or AI enablement initiatives.
• Working knowledge of Martech tools and platforms, including campaign management, workflow, CRM, data activation, decisioning, personalization, marketing automation, Adobe, Segment, Tableau, Excel, SQL, or Python.
• Proven experience in data analytics, customer segmentation, audience strategy, measurement, or data-driven marketing execution.

Responsibilities

• Lead Martech operations transformation initiatives while maintaining a strong operating focus across Channel Execution, service delivery, execution quality, controls, and speed to market.
• Operationalize technology capabilities by defining use cases, operating routines, process changes, controls, adoption plans, and measurable outcomes.
• Partner with Product and Technology teams to translate marketing needs into platform requirements, backlog priorities, release readiness, and adoption plans.
• Assess current Martech tools, workflows, data handoffs, and execution processes to identify opportunities for simplification, automation, and efficiency.
• Drive AI enablement opportunities that support productivity, quality assurance, decision support, content or workflow acceleration, and human-in-the-loop controls.
• Lead cross-functional change management across Marketing, Channel Execution, Data, Controls, Risk, Legal, Compliance, Product, and Technology partners.
• Establish governance routines and performance measures to monitor adoption, operational impact, process adherence, and continuous improvement.
• Guide Martech operations and channel execution teams through process transformation, operating model changes, role clarity, training, adoption, and post-launch stabilization.
• Create executive-ready updates that clearly communicate business impact, risks, dependencies, decisions, and next steps.
• Build scalable playbooks, documentation, operating models, and readiness materials that help teams sustain new Martech and AI capabilities.

Skills

Martech operations

Cross-functional leadership

Data analytics

Stakeholder management

AI enablement

Marketing technology

Process transformation

Education

Bachelor's degree in CS/IS/Marketing/Business

Tools

Adobe

Segment

Tableau

Excel

SQL

Python

Job description

Chase is seeking a Martech Operations and AI Enablement Lead within Marketing to balance channel execution and technology transformation. You will drive operating discipline, enablement, and performance across marketing operations while accelerating Martech platforms, AI capabilities, workflow modernisation, and process efficiency in partnership with Product, Technology, Data, Controls, and business teams.

You will translate business needs into platform requirements, build scalable playbooks,