Marketing Transformation Lead | AI-Driven Strategy & Growth

Capgemini

Atlanta (NY)

On-site

USD 136,000 - 180,000

Full time

3 days ago

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Benefits offered by this job

Paid time off

401(k) retirement plan

Health insurance

Job summary

Capgemini Invent in the United States seeks a Managing Consultant, Marketing Strategy & Transformation, to lead marketing transformation programs and deliver end‑to‑end engagements. You will design modern marketing organizations that are data‑driven, technology‑enabled, and built for growth across client segments and lifecycle stages.

You will collaborate with strategy, data, and technology teams to drive AI‑driven solutions, mentor junior staff, and ensure high‑impact outcomes through operating

Qualifications

8–15 years in consulting, digital services, or industry roles.
Proven ability to lead workstreams and deliver end‑to‑end engagements.
Strong marketing operating model design and implementation experience.

Responsibilities

Contribute to marketing transformation engagements and workstreams.
Design and implement marketing operating models, governance, processes.
Develop data-driven marketing strategies across segmentation and personalization.
Translate client challenges into actionable analyses and recommendations.
Support MarTech initiatives (Salesforce, Adobe) and AI-enabled use cases.

Skills

AI literacy

Marketing strategy

Transformation leadership

Stakeholder management

Consulting experience

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

Adobe

Job description

You will collaborate with strategy, data, and technology teams to drive AI‑driven solutions, mentor junior staff, and ensure high‑impact outcomes through operating

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