AI-Driven Marketing Transformation Lead

Capgemini; Buffalo (NY); On-site; USD 136,000 - 180,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

Retirement plan

Life insurance

Employee assistance

Job summary

Capgemini Invent's frog unit in the United States seeks a Managing Consultant, Marketing Strategy & Transformation to lead data-driven marketing transformations. You will design operating models, activation plans, and execution roadmaps, partnering with frog and Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

The position requires 8–15 years in consulting or related roles, deep marketing transformation experience, and strong leadership and stakeholder

Qualifications

• Demonstrated AI literacy and ability to apply AI concepts in enterprise transformations.
• Experience leading marketing strategy & transformation initiatives in a consulting context.
• Strong problem solving, communication, and stakeholder-management skills.

Responsibilities

• Contribute to marketing transformation engagements across defined workstreams.
• Design and implement marketing operating models, governance, and processes.
• Develop data-driven marketing strategies: segmentation, targeting, personalization, lifecycle engagement.

Skills

AI literacy

Marketing strategy

Transformation leadership

Stakeholder management

Cross-functional collaboration

Executive communication

Education

Bachelor's degree

MBA

Tools

Salesforce

Adobe

Job description

Capgemini Invent's frog unit in the United States seeks a Managing Consultant, Marketing Strategy & Transformation to lead data-driven marketing transformations. You will design operating models, activation plans, and execution roadmaps, partnering with frog and Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

The position requires 8–15 years in consulting or related roles, deep marketing transformation experience, and strong leadership and stakeholder