AI-Driven Marketing Strategy & Transformation Consultant

Capgemini; Atlanta (GA); On-site; USD 113,000 - 213,000; Full time

Job summary

Capgemini Invent seeks a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market models through marketing operating models, CRM, MarTech, personalization, and omnichannel transformation.

You will apply AI-enabled marketing use cases, design segmentation and lifecycle strategies, and collaborate across strategy, data, technology, and design teams to deliver measurable outcomes for clients.

Qualifications

• 3–7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM or customer engagement.
• Knowledge of customer data, segmentation, personalization, and omnichannel engagement.
• Familiarity with Salesforce or Adobe and strong executive communication.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI-enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Marketing strategy

CRM

MarTech

Personalization

Omnichannel

Client engagement

Stakeholder management

Salesforce

Adobe

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent seeks a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market models through marketing operating models, CRM, MarTech, personalization, and omnichannel transformation.

You will apply AI-enabled marketing use cases, design segmentation and lifecycle strategies, and collaborate across strategy, data, technology, and design teams to deliver measurable outcomes for clients.