Marketing Transformation Lead - AI-Driven Growth

Capgemini Invent; Seattle (WA); On-site; USD 136,000 - 180,000; Full time

Job summary

Capgemini Invent’s frog studio in Seattle is seeking a Managing Consultant, Marketing Strategy & Transformation to help clients redesign go-to-market with data-driven, tech-enabled growth.

You will lead workstreams within large programs, design marketing operating models, and collaborate across strategy, data, and technology teams to deliver integrated outcomes, with AI-enabled marketing initiatives.

Qualifications

• 8-15 years of relevant experience in consulting, digital services, or industry roles.
• Experience driving growth of marketing strategy & marketing transformation initiatives, with deep customer engagement.
• Proven ability to lead workstreams and deliver engagements independently, end-to-end.
• Strong expertise in marketing operating model design and implementation.
• Understanding of modern marketing ecosystems, including MarTech platforms, customer data, segmentation, and personalization.
• Experience working across strategy, data, and technology teams.
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components.
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working.
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement.
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members.
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams.
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes.

Skills

AI literacy

Marketing strategy

Transformation

Cross-functional collaboration

Stakeholder management

Problem solving

Executive communication

Team leadership

Strategy development

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent’s frog studio in Seattle is seeking a Managing Consultant, Marketing Strategy & Transformation to help clients redesign go-to-market with data-driven, tech-enabled growth.

You will lead workstreams within large programs, design marketing operating models, and collaborate across strategy, data, and technology teams to deliver integrated outcomes, with AI-enabled marketing initiatives.