Marketing Technology Architect & Strategy Lead

Softthink Solutions; Reston (VA); On-site; USD 110,000 - 170,000; Full time

Job summary

Softthink Solutions in Reston, VA is seeking a Business Architect to shape the marketing business architecture, define capabilities, value streams, processes and information flows. You will translate strategy into architectural models and roadmaps, govern platforms like CMS, Martech, analytics, CRM and AI-enabled solutions, and collaborate with Marketing, Digital, Technology and Data teams.

The role requires 8+ years of experience, a relevant degree, and a track record in agile environments;

Qualifications

• Bachelor’s Degree in Business, Marketing, Computer Science, Information Systems, or a related field.
• 8+ years of experience in business architecture, marketing technology, digital transformation.
• Proven experience in agile/scrum environments with product owners.
• Expertise in business process analysis and capability modeling in marketing/digital context.
• Solid understanding of marketing technologies, digital platforms, and data-driven marketing concepts.

Responsibilities

• Define and evolve the marketing business architecture, including capabilities, value streams, processes, and information flows.
• Translate marketing strategy, customer experience goals, and business requirements into architectural models, roadmaps, and solution designs.
• Govern marketing platforms and applications (CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions).
• Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with enterprise architecture principles.
• Collaborate with support, engineering, and implementation teams to ensure architectural alignment throughout delivery.
• Track project progress, reporting status, risks, dependencies, blockers, and scope changes to stakeholders.
• Lead business process analysis and optimization for marketing operations, content workflows, campaign execution, and digital experience delivery.
• Identify gaps, inefficiencies, and opportunities to improve speed-to-market, quality, governance, and scalability.
• Drive adoption of agile and product-based delivery models within marketing and digital teams.

Skills

Business process analysis

Capability modeling

Agile / Scrum

Marketing technology

Education

Bachelor’s Degree in Business, Marketing, CS, IS

Master’s preferred

Tools

ARIS

Job description

Softthink Solutions in Reston, VA is seeking a Business Architect to shape the marketing business architecture, define capabilities, value streams, processes and information flows. You will translate strategy into architectural models and roadmaps, govern platforms like CMS, Martech, analytics, CRM and AI-enabled solutions, and collaborate with Marketing, Digital, Technology and Data teams.

The role requires 8+ years of experience, a relevant degree, and a track record in agile environments;