Senior Marketing Tech Solutions Architect

Empower; United States; Hybrid; USD 114,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision and life ins.

401(k) with company match

Tuition reimbursement

Paid volunteer time off

Flexible work environment

Job summary

Empower is seeking a Technical Solution Architect for Marketing & Communications to lead architecture across web, email, CRM, analytics, and personalization platforms. You will partner with business, product, engineering, and data teams to shape scalable and secure solutions that support acquisition, onboarding, engagement, and measurement.

Ideal candidates have 10+ years in enterprise tech, strong AWS experience, and a deep understanding of MarTech ecosystems.

Qualifications

• 10+ years designing and delivering enterprise applications or digital platforms.
• 5+ years in solution architecture across multiple domains (application, integration, data, infrastructure, security).
• Hands-on with REST APIs, event-driven architecture, pub/sub, and vendor integrations.
• Experience with marketing technology ecosystems and campaign measurement.
• Cloud and platform engineering with AWS (Lambda, API Gateway, SQS/SNS).
• Strong data modeling and customer data movement for analytics and activation.
• Experience designing distributed systems (APIs, microservices, event-driven).
• Ability to communicate architecture tradeoffs to business and tech stakeholders.
• Executive presence and ability to align teams around architecture direction.
• Cross-functional collaboration across marketing, product, engineering, security, and vendor teams.
• Familiarity with marketing platforms and cross-channel orchestration.

Responsibilities

• Define and maintain solution architecture vision, standards, and roadmaps for marketing capabilities.
• Partner with marketing, digital, data, product, and engineering leaders to align priorities with tech strategy.
• Translate marketing objectives into pragmatic architecture decisions.
• Design end-to-end architectures across websites, CRM, CMS, analytics, and campaigns.
• Lead cross-channel engagement solutions for email, SMS, web, and direct mail where applicable.
• Create reference architectures, decision records, and reusable patterns for MarTech integrations.
• Evaluate platforms and approaches, buy-versus-build options, and modernization efforts.
• Ensure cross-cutting concerns like security, privacy, performance, observability, and reliability.
• Collaborate with delivery teams on design, interfaces, nonfunctional requirements, and tradeoffs.
• Influence data and event design for targeting, segmentation, attribution, and measurement.
• Provide architecture leadership for vendor selection and PoC efforts.
• Mentor engineers and architects to raise architectural maturity.

Skills

Enterprise experience

Solution architecture

REST APIs

MarTech

AWS/cloud

Data modeling

Distributed systems

Stakeholder communication

Executive presence

Cross-functional collaboration

MarTech platforms

Tools

Salesforce Marketing Cloud

Salesforce CRM

Adobe Experience Cloud

Twilio

CMS/headless CMS

Job description

Empower is seeking a Technical Solution Architect for Marketing & Communications to lead architecture across web, email, CRM, analytics, and personalization platforms. You will partner with business, product, engineering, and data teams to shape scalable and secure solutions that support acquisition, onboarding, engagement, and measurement.

Ideal candidates have 10+ years in enterprise tech, strong AWS experience, and a deep understanding of MarTech ecosystems.