Business Architect

Softthink Solutions; Reston (VA); On-site; USD 120,000 - 150,000; Full time

Job summary

Softthink Solutions in Reston, VA seeks an experienced Business Architect to define and govern the marketing architecture across platforms and data domains. You will translate strategy into roadmaps, collaborate with Marketing, Digital, Technology, and Data teams, and drive agile, product-based delivery within marketing programs.

You will lead process modeling, capability mapping, and governance while ensuring speed-to-market and scalable operations across campaigns and digital experiences.

Qualifications

• 8+ years in business architecture or marketing technology.
• Experience with agile or scrum environments.
• Bachelor's degree in a related field.
• Strong leadership and stakeholder skills.
• Experience with enterprise process repositories preferred.

Responsibilities

• Partner with Marketing, Digital, Technology, and Data teams to define marketing architecture.
• Translate strategy and requirements into architectural roadmaps and designs.
• Govern marketing platforms and applications (CMS, Martech, analytics, CRM, AI solutions).
• Maintain marketing frameworks and policies aligned with enterprise principles.
• Collaborate with support, engineering, and delivery teams.
• Report progress, risks, blockers, and scope changes.
• Manage multiple workstreams and priorities across marketing initiatives.
• Balance resource allocations across programs.
• Lead process analysis and optimization for marketing ops and campaigns.
• Identify gaps and opportunities to improve speed-to-market and governance.
• Drive adoption of agile and product-based delivery models.

Skills

Enterprise architecture

Marketing technology

Strategic leadership

Agile / Scrum

Stakeholder management

Requirements elicitation

Process modeling

Education

Bachelor's degree in business/marketing/CS/IS

Master's degree preferred

Tools

ARIS

Job description

Job Title: Business Architect
Work Authorization: US Citizen
Location: Reston, Virginia

Key Responsibilities

• Partner with Marketing, Digital, Technology, and Data teams to define and evolve the marketing business architecture, including capabilities, value streams, processes, and information flows.
• Translate marketing strategy, customer experience goals, and business requirements into clear architectural models, roadmaps, and solution designs.
• Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions).
• Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with enterprise architecture principles.
• Collaborate closely with support, engineering, and implementation teams to ensure architectural alignment throughout delivery.
• Track project and program progress, clearly reporting status, risks, dependencies, blockers, and scope changes to stakeholders.
• Manage multiple concurrent workstreams across marketing initiatives, ensuring priorities, dependencies, and deliverables are clearly defined and met.
• Monitor and balance resource allocation across marketing programs, proactively identifying capacity constraints and recommending adjustments.
• Lead business process analysis and optimization efforts for marketing operations, content workflows, campaign execution, and digital experience delivery.
• Identify gaps, inefficiencies, and opportunities to improve speed-to-market, quality, governance, and scalability within marketing processes.
• Drive adoption of agile and product-based delivery models within marketing and digital teams

Required Qualifications

• Experience with ARIS or another Enterprise Process Repository to capture and manage business processes is preferred
• Bachelor's Degree in Business, Marketing, Computer Science, Information Systems, or a related field (Master's preferred).
• 8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines.
• Strong leadership, critical thinking, and problem-solving skills with the ability to influence without direct authority.
• Proven experience working in agile and/or scrum environments, partnering with product owners and delivery teams.
• Expertise in business process analysis, capability modeling, and requirements definition within a marketing or digital context.
• Solid understanding of marketing technologies, digital platforms, and data-driven marketing concepts; comfortable collaborating with engineering teams and understanding technical trade-offs.
• Excellent communication and stakeholder management skills, with the ability to translate complex ideas into clear, executive-ready insights