Marketing Tech Lead — CRM, Email & Web Analytics

Haynsworth Sinkler Boyd, P.A.; South Carolina; On-site; USD 65,000 - 90,000; Full time

Job summary

Haynsworth Sinkler Boyd, P.A. is seeking a Marketing Technologist to drive CRM, email marketing, and website initiatives from our South Carolina offices in Columbia or Greenville.

The role emphasizes data integrity, reporting, and cross-functional collaboration with IT, vendors, attorneys, and the marketing team. The ideal candidate has 2+ years in marketing tech, familiarity with CRM systems, and strong Microsoft 365 skills.

Qualifications

• Bachelor’s degree preferred but not required.
• 2+ years of experience with marketing technology platforms.
• Familiarity with CRM systems (Intapp DealCloud, Interaction, Salesforce, or similar) strongly preferred.
• Experience with email marketing campaign platforms (Dispatch, Vuture, Constant Contact).
• Proficiency in Microsoft 365 platforms; SharePoint intranet a plus.

Responsibilities

• Maintain and update CRM records; perform data audits and cleanups; prepare intelligence reports.
• Build and maintain distribution lists and email templates; schedule email campaigns and client alerts; track engagement metrics.
• Liaise with vendors; participate in vendor status calls, product demos, and release testing.
• Develop quick reference guides for CRM navigation; provide training and support to end users.
• Maintain analytics reports on social media, website, and email campaign performance.
• Deliver regular data reports to the Director of Marketing; provide insights to inform initiatives.
• Help manage and update website and intranet content; post blogs, alerts, and announcements.

Skills

CRM systems

Data reporting

Microsoft 365

Training non-technical users

Project management

Attention to detail

Education

Bachelor's degree preferred

Tools

Intapp DealCloud

Interaction

Salesforce

Dispatch

Vuture

Constant Contact

SharePoint

Asana

Job description

Haynsworth Sinkler Boyd, P.A. is seeking a Marketing Technologist to drive CRM, email marketing, and website initiatives from our South Carolina offices in Columbia or Greenville.

The role emphasizes data integrity, reporting, and cross-functional collaboration with IT, vendors, attorneys, and the marketing team. The ideal candidate has 2+ years in marketing tech, familiarity with CRM systems, and strong Microsoft 365 skills.