Marketing Technology Strategist & Insights Lead

Spencer Fane LLP; Houston (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Spencer Fane LLP invites a Marketing Technology Manager to lead the firm’s marketing technology stack, including CRM, website, intranet, email marketing, and analytics. You will turn data into practical insights to enhance client development and pursuits.

You’ll partner with attorneys and staff to Drive initiatives that improve efficiency, data quality, and growth across marketing efforts. The role emphasizes collaboration, strategic tech deployment, and hands-on management of tools like Pardot,

Qualifications

• Bachelor’s degree from a 4-year accredited college or university preferred.
• 8+ years of database, CRM, marketing technology or related digital marketing experience preferred.
• Previous experience in a law firm or other professional services firm is a plus.
• Technical, systems & CRM expertise: experience managing CRM systems, marketing automation platforms, reporting tools and related integrations.
• Experience with digital analytics tools and developing reports or dashboards that inform marketing, client development, or business development strategy.
• Experience with WordPress, Google Analytics, SEO, HTML and email marketing platforms.
• Strong understanding of CRM platforms, with the ability to manage data, reporting integrations, workflows, user adoption and training.
• Collaboration & professional effectiveness: ability to work independently and as part of a team.

Responsibilities

• Serve as the primary manager and subject matter resource for the firm’s marketing technology stack, including the CRM, website, intranet, email marketing platform, analytics tools and related systems used to support marketing and client development efforts.
• Contribute to the firm’s broader strategy for leveraging technology to create efficiencies, improve collaboration, strengthen internal processes and identify new opportunities for client development and business growth.
• Manage all aspects of the firm’s CRM database and associated technologies, including Pardot, Introhive, Power BI and other related platforms, with responsibility for maintenance, implementations, integrations, reporting, policies, procedures and training.
• Play a key role in identifying, evaluating, recommending, implementing and deploying new technologies that support marketing and client development efforts.
• Develop comprehensive reports, dashboards and actionable insights that help internal marketing teams, attorneys and attorney teams make informed decisions related to events, client development initiatives, pitches, proposals, PR opportunities and other business development pursuits.
• Proactively identify trends, opportunities, relationship insights and data-driven recommendations to support attorney teams and pursuit strategies.
• Partner with marketing team members, attorneys and support staff to translate data and analytics into clear, practical guidance for outreach and client relationship development.
• Maintain and improve data quality across marketing technology platforms by regularly analyzing, updating, cleaning and reviewing data for accuracy.
• Create, update, maintain and document firmwide guidelines, processes, data standards and best practices for consistent use of digital marketing platforms.
• Provide training, guidance and responsive support to marketing team members, attorneys and support staff on CRM use and analytics.
• Manage, maintain and optimize the firm’s website, serving as project manager for website initiatives and reporting on analytics.
• Work with team to optimize content and reporting; manage mailing lists in the CRM and email platform.
• Generate and format reports for active and post-campaign follow-up; refine formats to support business development efforts.
• Support the firm’s visibility on third-party sites and assist with digital communications to strengthen brand and market presence.
• Maintain vendor relationships and coordinate with external technology partners to meet evolving needs.
• Perform other marketing, client development and business development duties as assigned.

Skills

Communication

Collaboration

Project management

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation

WordPress

Google Analytics

SEO

HTML

Email marketing platforms

Microsoft Office Suite

Teams

SharePoint

Adobe Creative Suite

Concep

Constant Contact

Mailchimp

Job description

Spencer Fane LLP invites a Marketing Technology Manager to lead the firm’s marketing technology stack, including CRM, website, intranet, email marketing, and analytics. You will turn data into practical insights to enhance client development and pursuits.

You’ll partner with attorneys and staff to Drive initiatives that improve efficiency, data quality, and growth across marketing efforts. The role emphasizes collaboration, strategic tech deployment, and hands-on management of tools like Pardot,