Marketing Technology Lead: CRM, Analytics & Growth

Spencer Fane LLP; Oklahoma City (OK); On-site; USD 92,000 - 122,000; Full time

Job summary

Spencer Fane LLP seeks a Marketing Technology Manager to lead the firm’s marketing technology stack, including CRM, website, intranet, and analytics platforms. You will translate data into practical intelligence and empower attorneys and marketing teams to pursue client development opportunities.

You will manage the CRM ecosystem, oversee integrations and reporting, and drive data quality across platforms while collaborating with stakeholders to optimize campaigns, pitches and partnerships.

Qualifications

• Bachelor’s degree from a 4-year accredited college or university preferred.
• Minimum 8+ years of database, CRM, marketing technology or related digital marketing experience.
• Experience with CRM systems, marketing automation platforms, reporting tools and related integrations.
• Experience with digital analytics tools and developing reports or dashboards for marketing and business development.
• Strong ability to turn data into actionable insights and guidance for attorneys and teams.

Responsibilities

• Serve as the primary manager for the firm’s marketing technology stack including CRM, website, intranet, email platform and analytics tools.
• Develop reports, dashboards and insights to inform events, pitches, proposals and client development.
• Maintain data quality across platforms and implement data standards and best practices.
• Provide training and support to marketing teams and attorneys on CRM and marketing technologies.
• Collaborate with attorneys and staff to translate data into practical guidance for outreach and client development.

Skills

CRM management

Marketing automation

Analytics platforms

Power BI

Education

Bachelor's degree

Tools

WordPress

Google Analytics

Google Search Console

SEO

HTML

Email platforms

Concep

Constant Contact

Mailchimp

Job description

Spencer Fane LLP seeks a Marketing Technology Manager to lead the firm’s marketing technology stack, including CRM, website, intranet, and analytics platforms. You will translate data into practical intelligence and empower attorneys and marketing teams to pursue client development opportunities.

You will manage the CRM ecosystem, oversee integrations and reporting, and drive data quality across platforms while collaborating with stakeholders to optimize campaigns, pitches and partnerships.