Marketing Technologist

Haynsworth Sinkler Boyd, P.A.; South Carolina; On-site; USD 65,000 - 90,000; Full time

Job summary

Haynsworth Sinkler Boyd, P.A. is seeking a Marketing Technologist to drive CRM, email marketing, and website initiatives from our South Carolina offices in Columbia or Greenville.

The role emphasizes data integrity, reporting, and cross-functional collaboration with IT, vendors, attorneys, and the marketing team. The ideal candidate has 2+ years in marketing tech, familiarity with CRM systems, and strong Microsoft 365 skills.

Qualifications

• Bachelor’s degree preferred but not required.
• 2+ years of experience with marketing technology platforms.
• Familiarity with CRM systems (Intapp DealCloud, Interaction, Salesforce, or similar) strongly preferred.
• Experience with email marketing campaign platforms (Dispatch, Vuture, Constant Contact).
• Proficiency in Microsoft 365 platforms; SharePoint intranet a plus.

Responsibilities

• Maintain and update CRM records; perform data audits and cleanups; prepare intelligence reports.
• Build and maintain distribution lists and email templates; schedule email campaigns and client alerts; track engagement metrics.
• Liaise with vendors; participate in vendor status calls, product demos, and release testing.
• Develop quick reference guides for CRM navigation; provide training and support to end users.
• Maintain analytics reports on social media, website, and email campaign performance.
• Deliver regular data reports to the Director of Marketing; provide insights to inform initiatives.
• Help manage and update website and intranet content; post blogs, alerts, and announcements.

Skills

CRM systems

Data reporting

Microsoft 365

Training non-technical users

Project management

Attention to detail

Education

Bachelor's degree preferred

Tools

Intapp DealCloud

Interaction

Salesforce

Dispatch

Vuture

Constant Contact

SharePoint

Asana

Job description

Open PositionswithHaynsworth Sinkler Boyd, P.A.

Open Positions

Current job opportunities are posted here as they become available.

With more than 125 attorneys, we encompass a broad spectrum of transactional and litigation practice areas for large corporations, small businesses, and governmental entities. We currently have an opening at one of our South Carolina offices (Columbia or Greenville) for a Marketing Technologist. We offer a competitive salary and benefits package in a professional, congenial work environment.

The Marketing Technologist supports the firm’s marketing and business development initiatives by leveraging technology platforms, with a focus on CRM, email marketing communications, website management, and data reporting. This role collaborates closely with the firm’s IT Department, vendors, attorneys, staff, and marketing team to execute initiatives, maintain systems and data, and provide day-to-day technical support. The ideal candidate is detail-oriented, technologically advanced, and comfortable working in a team-oriented, fast-paced professional services environment.

Essential Duties and Responsibilities:

• Maintain and update CRM records; perform data audits and cleanups; perform routine quality checks and flag inconsistencies for correction; assist with configuring dashboards; prepare intelligence reports; ensure CRM records accurately reflect marketing activity.
• Build and maintain distribution lists and email templates; assist with list pulls for events and business development initiatives; schedule and execute email campaigns and client alerts in a timely manner; track engagement metrics (opens, clicks, bounces, etc.).
• Track and document recurring technical issues; liaise with vendors on resolutions and enhancements; participate in vendor status calls, product demonstrations, and release testing.
• Develop quick reference guides for use in navigating various aspects of the CRM and provide training and responsive support to end users.
• Maintain analytics reports on the firm’s social media, website, and email campaign performance.
• Deliver regular and accurate data reports to the Director of Marketing, providing insights to inform strategic initiatives and marketing/business development efforts.
• Help manage and update website and intranet content; handle posting blogs, alerts, and announcements; collaborate on the design, testing, and rollout of website features; monitor user permissions and settings; execute routine website updates.
• Support setup and execution of firm webinars, including registration pages, attendee tracking, platform setup, attendee reports, etc.
• Respond to day-to-day marketing technology requests from attorneys and staff (including basic troubleshooting related to the CRM) and assist with projects and other marketing initiatives as needed.

Qualifications & Personal Attributes:

• Bachelor’s degree preferred but not required
• 2+ years of experience with marketing technology platforms, preferably in a law firm or professional services environment
• Familiarity with CRM systems (Intapp DealCloud, Interaction, Salesforce, or similar) strongly preferred.
• Experience with email marketing campaign platforms (e.g., Dispatch, Vuture, Constant Contact).
• Proficiency in Microsoft 365 platforms, experience with SharePoint intranet a plus.
• Basic understanding of data management, reporting, and analytics tools.
• Ability to learn new software and systems quickly.
• Experience supporting webinars or virtual event platforms is a plus.
• Exposure to project management tools (e.g., Asana) preferred.
• Highly detail-oriented with a focus on data accuracy and quality control.
• Excellent communication skills and ability to train/support non-technical users
• Strong organizational skills with the ability to manage multiple tasks simultaneously.