Marketing Tech Specialist: CRM & Web Data (Hybrid)

Jeffer Mangels Butler & Mitchell LLP; Northern (KY); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Jeffer Mangels Butler & Mitchell LLP is seeking a Marketing Technology Specialist to oversee the Firm's CRM (DealCloud), website optimization, and broader marketing technology initiatives. The role blends creativity, technology, and data-driven decision-making to support attorneys and marketing professionals.

You will drive data quality, analytics, and training while collaborating with senior leadership to implement new tools and processes.

Qualifications

• Minimum 2 years of marketing technology experience required.
• Demonstrable understanding of website analytics, SEO, AI tools, and data management best practices.

Responsibilities

• Oversee CRM system configuration, access, data governance, reporting, integrations, and enhancements.
• Lead data-quality initiatives: contact management, deduplication, remediation, imports, audits, and maintenance of CRM records and marketing databases.
• Develop training videos/materials for the CRM to increase engagement and track activities.
• Evaluate website trends and recommend enhancements to keep the Firm's online presence current.
• Stay current on evolving technologies and educate attorneys and marketing staff on best practices.
• Manage marketing technology components for events, email campaigns, RSVP tracking, and reporting.

Skills

CRM systems

Data governance

Website analytics

SEO

AI tools

Project management

Excel

Tools

DealCloud

Job description

Jeffer Mangels Butler & Mitchell LLP is seeking a Marketing Technology Specialist to oversee the Firm's CRM (DealCloud), website optimization, and broader marketing technology initiatives. The role blends creativity, technology, and data-driven decision-making to support attorneys and marketing professionals.

You will drive data quality, analytics, and training while collaborating with senior leadership to implement new tools and processes.