Marketing Tech & CRO Enablement Lead

Huntington Bank; Akron (OH); Híbrido; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Huntington Bank is seeking a Manager of Marketing Technology & Enablement to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program. You will work with analytics, testing platforms, and cross-functional teams to optimize Huntington.com experiences and related digital properties.

The role requires 3+ years in web content management with Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud, a Bachelor's degree,

Formación

• 3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications.
• Bachelor's degree
• Experience developing and managing enterprise-level CRO and experimentation programs.
• Strong understanding of testing methodologies including A/B testing, multivariate testing, segmentation, and personalization.
• Experience developing testing strategies, roadmaps, hypotheses, and optimization frameworks.
• Demonstrated ability to turn web analytics and customer insights into actionable recommendations that improve business outcomes.
• Strong understanding of customer journey analysis, funnel optimization, and digital acquisition strategies.
• Strong understanding of Adobe Analytics and digital measurement frameworks.
• Strong understanding of Adobe Target, experimentation platforms, and website personalization.
• Strong understanding of SEO, SEM, customer acquisition, and digital marketing channels.
• Strong understanding of HTML, CSS, and front-end optimization techniques.
• Strong understanding of content management systems (Sitecore / Sitecore XM / SitecoreAI).
• Strong understanding of website accessibility and digital best practices.
• Strong understanding of website tagging and analytics implementation.
• Experience presenting optimization results, business cases, and recommendations to senior leadership.
• Basic understanding and experience working in an agile environment.

Responsabilidades

• Support ongoing optimization of Huntington.com and related digital experiences through a structured CRO program.
• Identify customer experience opportunities using web analytics, behavioral data, customer feedback, competitive analysis, and industry best practices.
• Develop and maintain a testing roadmap focused on increasing acquisition, engagement, conversion rates, and customer satisfaction.
• Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other optimization tools.
• Partner with business stakeholders to translate strategic objectives into measurable testing hypotheses and optimization initiatives.
• Utilize Adobe Analytics and other measurement tools to identify friction points, drop-off opportunities, and areas for performance improvement.
• Collaborate with UX, marketing, content, product, and development teams to implement and scale winning experiences.
• Develop, create, and publish website content and landing pages using Sitecore to support testing and acquisition initiatives.
• Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other acquisition channels.
• Develop new experiences and page layouts using HTML/CSS to support experimentation and optimization efforts.
• Develop, schedule, and send emails using Salesforce Marketing Cloud (SFMC).
• Ensure proper tagging, tracking, and measurement frameworks are implemented to support accurate test reporting and business insights.
• Act as an internal advocate for optimization, customer experience, experimentation, and data-driven decision making.
• Ensure all website and email experiences comply with brand standards, accessibility requirements, and regulatory guidelines.
• Manage and prioritize multiple testing, optimization, and digital marketing initiatives simultaneously.
• Successfully collaborate within an agile, cross-functional environment.
• Perform other duties as assigned.

Conocimientos

A/B testing

Multivariate testing

Agile / sprint mindset

Digital marketing strategies

Educación

Bachelor's degree

Herramientas

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Adobe Analytics

Descripción del empleo

Huntington Bank is seeking a Manager of Marketing Technology & Enablement to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program. You will work with analytics, testing platforms, and cross-functional teams to optimize Huntington.com experiences and related digital properties.

The role requires 3+ years in web content management with Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud, a Bachelor's degree,