E-Commerce CRO & Optimization Strategist

Huntington National Bank; Columbus (OH); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Huntington National Bank is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development teams to improve customer experiences across Huntington's digital properties.

The role involves designing and analyzing A/B and multivariate tests using Adobe Target/Sitecore Personalize, developing testing

Qualifications

• 3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications.
• Bachelor's degree required.

Responsibilities

• Support ongoing optimization of Huntington.com and related digital experiences through a structured CRO program.
• Identify customer experience opportunities using web analytics, behavioral data, and customer feedback.
• Develop and maintain a testing roadmap focused on increasing acquisition, engagement, and conversion rates.

Skills

Web content management

A/B testing

Multivariate testing

Adobe Analytics

Education

Bachelor's degree

Tools

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Job description

Huntington National Bank is seeking an eCommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development teams to improve customer experiences across Huntington's digital properties.

The role involves designing and analyzing A/B and multivariate tests using Adobe Target/Sitecore Personalize, developing testing