Marketing Technology & CRO Enablement Leader

Huntington Bank; Tupelo (MS); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Huntington Bank seeks a Manager of Marketing Technology & Enablement to drive measurable gains in website performance, acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development teams to optimize Huntington's digital properties and experiences.

Responsibilities include designing and analyzing tests with Adobe Target, Sitecore Personalize, and other tools; leading measurement and tagging frameworks; and

Qualifications

• 3+ years of relevant Web content management and design experiences in Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar applications.

Responsibilities

• Support the ongoing optimization of Huntington.com and related digital experiences through a structured CRO program.
• Identify customer experience opportunities using web analytics, behavioral data, customer feedback, competitive analysis, and industry best practices.
• Develop and maintain a testing roadmap focused on increasing acquisition, engagement, conversion rates, and customer satisfaction.
• Design, execute, and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other optimization tools.
• Partner with business stakeholders to translate strategic objectives into measurable testing hypotheses and optimization initiatives.
• Utilize Adobe Analytics and other measurement tools to identify friction points, drop-off opportunities, and areas for performance improvement.
• Collaborate with UX, marketing, content, product, and development teams to implement and scale winning experiences.
• Develop, publish website content and landing pages using Sitecore to support testing and acquisition initiatives.
• Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other channels.
• Develop new experiences and page layouts using HTML/CSS to support experimentation.
• Develop, schedule, and send emails using SFMC.
• Ensure proper tagging, tracking, and measurement frameworks are implemented to support accurate test reporting.

Skills

Web analytics insights

Testing methodologies

Cross-functional collaboration

Data-driven decision making

Optimization strategy

Agile collaboration

Education

Bachelor's degree

Tools

Adobe Target

Sitecore Personalize

Salesforce Marketing Cloud

Adobe Analytics

HTML/CSS

Sitecore XM/SitecoreAI

Job description

Huntington Bank seeks a Manager of Marketing Technology & Enablement to drive measurable gains in website performance, acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development teams to optimize Huntington's digital properties and experiences.

Responsibilities include designing and analyzing tests with Adobe Target, Sitecore Personalize, and other tools; leading measurement and tagging frameworks; and